https://munozricardo.com Ricardo Munoz Thu, 16 Apr 2026 17:38:37 +0000 https://munozricardo.com en https://munozricardo.com/Paris-Olympics Fri, 04 Oct 2024 17:00:55 +0000 Ricardo Munoz https://munozricardo.com/Paris-Olympics Comcast's NBCUniversal Brings in Record Olympic Ad Revenue investopedia Paris Olympics 2024 Comcast NBCUNiVERSAL Summer 2024 marked the return of the Games in one of the world’s most iconic cities. Across Comcast NBCUniversal, we delivered the most advanced viewing experience in history—bringing fans closer to the action with Paris as the stage and full crowds back for the first time since 2018. We focused on athletes’ stories of grit, joy, and possibility, making the Games not just something to watch, but something to feel. The Paris Olympics became NBCUniversal’s most culturally dominant moment of the year, with our creative work supporting coverage, conversation, and audience engagement across platforms. <img width="1122" height="632" width_o="1122" height_o="632" data-src="https://freight.cargo.site/t/original/i/042d6b8ac045bd741e684b71eaa1771f2c7a414f08c7a9075c0d27b83211a7e8/videoplayback.gif" data-mid="219220299" border="0" src="https://freight.cargo.site/w/1000/i/042d6b8ac045bd741e684b71eaa1771f2c7a414f08c7a9075c0d27b83211a7e8/videoplayback.gif" /> <img width="2967" height="1968" width_o="2967" height_o="1968" data-src="https://freight.cargo.site/t/original/i/6c647fb2ec64ed762a7b2824239ad191e69411388b0ab85604d603d65c1462e1/JOY_OOH_1-copy.jpg" data-mid="219220319" border="0" src="https://freight.cargo.site/w/1000/i/6c647fb2ec64ed762a7b2824239ad191e69411388b0ab85604d603d65c1462e1/JOY_OOH_1-copy.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/652f82bd3bec1d1734d9c621fba40f2f4ba8f3b9594d9fdf7f02e2af36603862/Frame-10.png" data-mid="219220322" border="0" src="https://freight.cargo.site/w/1000/i/652f82bd3bec1d1734d9c621fba40f2f4ba8f3b9594d9fdf7f02e2af36603862/Frame-10.png" /> <img width="1224" height="1584" width_o="1224" height_o="1584" data-src="https://freight.cargo.site/t/original/i/e96f24765efe442b14b60c4e9b20be71313fef396f5bf57ae68578e0aeb7d25c/Letter---65.png" data-mid="219220321" border="0" src="https://freight.cargo.site/w/1000/i/e96f24765efe442b14b60c4e9b20be71313fef396f5bf57ae68578e0aeb7d25c/Letter---65.png" /> We partnered with 72andSunny to create the broadcast spot that set the emotional tone.&nbsp;Our team at Comcast Creative Group then extended the idea across print, custom content, digital, and social, helping translate a single expression of joy into a broader, company-wide experience. The journey to Team USA didn’t happen overnight. It’s shaped by years of discipline, setbacks, belief, and small moments that add up. We used social to honor that reality—creating 16 short films that blended motion, typography, and rhythm to spotlight athletes’ individual paths, achievements, and what joy means to them beyond the podium. The work became a meaningful part of the Olympic social ecosystem, contributing to 354M impressions and 26M engagements across platforms, with performance consistently exceeding benchmarks during the Games. “What brings me the most joy is that I see the journey along the way. That big hurrah moment is just the most joyful thing.” Noah Lyles Fastest Man in the World, USA On TikTok, we invited users to join in with #JoyOfTheGames, sharing their own takes on celebration moves inspired by Team USA athletes Grant Holloway, Anastasia Pagonis, and Noah Lyles. Audience response matched the energy of the challenge. The challenge drove 96M views, with 65% more submissions and 43% higher participation than TikTok’s average Branded Missions. <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/ca389da0a6080b6282b68d350ed7d94a94a79bcf6fa2437b46ee37e2e08faec1/1143_JR3A9433.jpg" data-mid="219221866" border="0" src="https://freight.cargo.site/w/1000/i/ca389da0a6080b6282b68d350ed7d94a94a79bcf6fa2437b46ee37e2e08faec1/1143_JR3A9433.jpg" /> <img width="2400" height="3600" width_o="2400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/0b87a434dbf7d14f960e94c333d9466f0f0d6d6e1f0e1b187a8fc2e58fc08304/1355_JR3B1541.jpg" data-mid="219221869" border="0" src="https://freight.cargo.site/w/1000/i/0b87a434dbf7d14f960e94c333d9466f0f0d6d6e1f0e1b187a8fc2e58fc08304/1355_JR3B1541.jpg" /> <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/76e1118a788ed21c23988457399260f0855e2c140df2ad4deec8b4581dbe3a51/1366_JR3B1573.jpg" data-mid="219221870" border="0" src="https://freight.cargo.site/w/1000/i/76e1118a788ed21c23988457399260f0855e2c140df2ad4deec8b4581dbe3a51/1366_JR3B1573.jpg" /> <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/4138907b9f4ee943d2f9369a70c5b8fa05b17bd299c48b5959f15b1798f4612b/1427_JR3A0365.jpg" data-mid="219221871" border="0" src="https://freight.cargo.site/w/1000/i/4138907b9f4ee943d2f9369a70c5b8fa05b17bd299c48b5959f15b1798f4612b/1427_JR3A0365.jpg" /> <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/3cd5bd6aa2195e13bd2d3b942b2688f8702dfb795c4c6b52817938df82ccc9f1/1216__BR60588.jpg" data-mid="219221868" border="0" src="https://freight.cargo.site/w/1000/i/3cd5bd6aa2195e13bd2d3b942b2688f8702dfb795c4c6b52817938df82ccc9f1/1216__BR60588.jpg" /> <img width="2400" height="3600" width_o="2400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/b4867f94e67d5d1a544ebbe1be3212991dd32461abe47de7fe64e5b8210dca08/1299_JR3B1142.jpg" data-mid="226193674" border="0" src="https://freight.cargo.site/w/1000/i/b4867f94e67d5d1a544ebbe1be3212991dd32461abe47de7fe64e5b8210dca08/1299_JR3B1142.jpg" /> <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/2c2335867c5b66db09067d72bbedbca694fd12fcb58671c93db600c6108867dc/1159_JR3B0446.jpg" data-mid="226193677" border="0" src="https://freight.cargo.site/w/1000/i/2c2335867c5b66db09067d72bbedbca694fd12fcb58671c93db600c6108867dc/1159_JR3B0446.jpg" /> <img width="2400" height="3600" width_o="2400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/01cd64065a414dab7eddde3df65aeb3d9ea9b60c3eda4c8001ed452fb71fb4f3/1580__JS13226.jpg" data-mid="226193673" border="0" src="https://freight.cargo.site/w/1000/i/01cd64065a414dab7eddde3df65aeb3d9ea9b60c3eda4c8001ed452fb71fb4f3/1580__JS13226.jpg" /> <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/8fb39d550e9c9ccabd264f92b0bee23ce1a9548afe83c1f502996490046a93bc/1000_JR3A8713.jpg" data-mid="219220343" border="0" src="https://freight.cargo.site/w/1000/i/8fb39d550e9c9ccabd264f92b0bee23ce1a9548afe83c1f502996490046a93bc/1000_JR3A8713.jpg" /> Comcast Live We were honored to support Comcast’s mission to bring the Olympic &amp; Paralympic Games into millions of homes. The big finale was hosting Team USA at our campus to celebrate the amazing achievements of Paris 2024. Together, we cheered, laughed, and marveled at the incredible feats that define the spirit of the Games. <img width="2255" height="1112" width_o="2255" height_o="1112" data-src="https://freight.cargo.site/t/original/i/32d5c99c4f76f5ee23ff7006b35b3cdc3dd073b70a38b2a7675ace06f9270416/team-usa---logos.png" data-mid="219220332" border="0" src="https://freight.cargo.site/w/1000/i/32d5c99c4f76f5ee23ff7006b35b3cdc3dd073b70a38b2a7675ace06f9270416/team-usa---logos.png" /> https://munozricardo.com/Super-Bowl-Katie-Sowers Sat, 14 Dec 2019 12:40:52 +0000 Ricardo Munoz https://munozricardo.com/Super-Bowl-Katie-Sowers Microsoft's Super Bowl Spot Ranked 'Most Emotionally Effective' Adweek .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } Super Bowl: Katie SowersMicrosoft + NFL History is made on Super Bowl Sunday. Little boys and little girls dream of someday being on the field as a player or a coach. And on February 2, 2020, Katie Sowers fulfilled her dream by becoming the first female in history to coach in a Super Bowl.But this project didn’t start off as a Super Bowl brief. As part of Microsoft’s ongoing partnership with the NFL, all we had to do was sell a laptop. Watch the :30 spot that started it all here.&nbsp; When we heard Katie’s story we had to tell it. And when the San Francisco 49ers made it to the big game, we had to mark that moment in history with a piece of film that lived up to her historic journey. It wasn’t the press attention that made it worth it, it was seeing the reactions from all the other girls who share Katie’s dream. Directed by Peter Berg. The campaign sparked a national conversation, inspired young girls to dream big, and even introduced tools to help eliminate bias—like correcting “female coach” in Word. With over 1.4 billion impressions and $27 million in earned media, it ranked in USA TODAY’s Top 10 and was named the most emotionally effective ad of the game. Most importantly, it helped pave the way for more women in the NFL, proving that it only takes one to make a difference. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2a32367c847b8398912ca8ca8b6eaaf12775cc982c9e76ae142c0a10eae7ea05/katieShot.jpg" data-mid="68174268" border="0" src="https://freight.cargo.site/w/1000/i/2a32367c847b8398912ca8ca8b6eaaf12775cc982c9e76ae142c0a10eae7ea05/katieShot.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/7bf346fb84d8def51b90522c4f41ce242267c7fb45fe9fb82436dc2d43ca7f1c/PR21734_CNY_Katie_Sower01_V3.jpg" data-mid="68690157" border="0" src="https://freight.cargo.site/w/1000/i/7bf346fb84d8def51b90522c4f41ce242267c7fb45fe9fb82436dc2d43ca7f1c/PR21734_CNY_Katie_Sower01_V3.jpg" /> <img width="1536" height="864" width_o="1536" height_o="864" data-src="https://freight.cargo.site/t/original/i/02e2a7ef8c00ca8b7af3b319dc2caec98211634f49b88ae1304f54824b767cea/mnk200_clean.jpg" data-mid="68690900" border="0" src="https://freight.cargo.site/w/1000/i/02e2a7ef8c00ca8b7af3b319dc2caec98211634f49b88ae1304f54824b767cea/mnk200_clean.jpg" /> <img width="1280" height="719" width_o="1280" height_o="719" data-src="https://freight.cargo.site/t/original/i/7adef5f53ce983ede1a9f6e0f3b49bbc40a3654734da9f770230cb1c11e094dc/s3-121319_klink_microsoft_katiesowers_katieplayers_fly_cf038362_rgb--default--1280.jpg" data-mid="68690160" border="0" src="https://freight.cargo.site/w/1000/i/7adef5f53ce983ede1a9f6e0f3b49bbc40a3654734da9f770230cb1c11e094dc/s3-121319_klink_microsoft_katiesowers_katieplayers_fly_cf038362_rgb--default--1280.jpg" /> <img width="2388" height="1792" width_o="2388" height_o="1792" data-src="https://freight.cargo.site/t/original/i/167e0d2269370de493b544d9cc179deb2805b17b0cc1850856193f2544e84f7f/121319_KLINK_MICROSOFT_KATIESOWERS_Katie_Players_CF038092.jpg" data-mid="56629545" border="0" src="https://freight.cargo.site/w/1000/i/167e0d2269370de493b544d9cc179deb2805b17b0cc1850856193f2544e84f7f/121319_KLINK_MICROSOFT_KATIESOWERS_Katie_Players_CF038092.jpg" /> https://munozricardo.com/Project-UP-1 Mon, 15 May 2023 21:24:49 +0000 Ricardo Munoz https://munozricardo.com/Project-UP-1 Comcast's Project UP furthers a world of digital equity NWI Life Project UP Comcast Nbcuniversal Project UP is Comcast’s $1B commitment to digital equity. We turned a massive initiative into a human story—building strategy and creative that made connectivity feel like possibility. From internet access to economic mobility to empowering the next generation of creators, we helped shape a movement toward a more connected and inclusive future. <img width="2984" height="864" width_o="2984" height_o="864" data-src="https://freight.cargo.site/t/original/i/4f6224f8488192e30190d6bd5d14471bb12805495bd4901390bee09860001824/Screenshot-2025-06-29-at-22.47.21.png" data-mid="235206569" border="0" src="https://freight.cargo.site/w/1000/i/4f6224f8488192e30190d6bd5d14471bb12805495bd4901390bee09860001824/Screenshot-2025-06-29-at-22.47.21.png" /> .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } Kevin Butler&nbsp;Oakland, CAInternet Essentials provided Kevin access to the world. The Hidden Genius Project gave him the skills to succeed. Now he’s a leader and mentor guiding the next generation. Directed by Ritesh Gupta. Ms. Jo &nbsp; Houston, TX72 year old Ms. Jo found she needed help with her medical condition. Enter Fernando, a Digital Navigator who has taught her how to schedule and attend her tele-health appointments. Directed by Chica Barbosa.     Kenneth Harvey &nbsp; Houston, TX This lifelong mechanic had to change careers after an injury. Having never sent an email, he needed to learn how to use a computer to find work. Now this 'computer cowboy' has all the skills he needs.Directed by Chica Barbosa.     Victoria Jordan &nbsp; Seattle, WA Adventures around the globe motivated Victoria to become an advocate for females in tech. CodePath provided the pathway for her to pursue a degree in engineering.Directed by Chica Barbosa. Angeliany TorresPhiladelphia, PA After moving to Philadelphia from Puerto Rico at the age of 9 with her mom and sister, she learned English with the help of the internet. She attended Esperanza,&nbsp;a school supported by Project UP, where she developed a 3D-printed fitting for a prosthetic leg, transforming the life of a diabetic patient in her community. Now, she's pursuing her passion for Forensic Anthropology. Directed by Jonathan Pushnik <img width="2310" height="1540" width_o="2310" height_o="1540" data-src="https://freight.cargo.site/t/original/i/eed2d83a5a946ed31a8c5087f8865cdb6a8a891fec2037621bfaaee8f75829bb/COM4143-HOUSTON-D1C1_4389.jpg" data-mid="218080838" border="0" src="https://freight.cargo.site/w/1000/i/eed2d83a5a946ed31a8c5087f8865cdb6a8a891fec2037621bfaaee8f75829bb/COM4143-HOUSTON-D1C1_4389.jpg" /> <img width="2458" height="1639" width_o="2458" height_o="1639" data-src="https://freight.cargo.site/t/original/i/d007c2ac7ef1371a9bfab59cee2a80d5b802b6819789c95cec7907a7aa7b9e1f/_O4A2308.jpg" data-mid="218080837" border="0" src="https://freight.cargo.site/w/1000/i/d007c2ac7ef1371a9bfab59cee2a80d5b802b6819789c95cec7907a7aa7b9e1f/_O4A2308.jpg" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/c6f41dea9383e4e8552e7ac5b97a3ef3013603400db4b94ca2fe9b6d48a9501e/PU_VIC_TH1X1.jpg" data-mid="216114273" border="0" src="https://freight.cargo.site/w/720/i/c6f41dea9383e4e8552e7ac5b97a3ef3013603400db4b94ca2fe9b6d48a9501e/PU_VIC_TH1X1.jpg" /> <img width="2326" height="1551" width_o="2326" height_o="1551" data-src="https://freight.cargo.site/t/original/i/42a84299f2a21882837fbd5aabc980af509118311eaca852ab47ba68f1166456/COMCAST-HOUSTON-D2C2_6420.jpg" data-mid="218080841" border="0" src="https://freight.cargo.site/w/1000/i/42a84299f2a21882837fbd5aabc980af509118311eaca852ab47ba68f1166456/COMCAST-HOUSTON-D2C2_6420.jpg" /> <img width="882" height="1101" width_o="882" height_o="1101" data-src="https://freight.cargo.site/t/original/i/d96c6e1100fbde41b2061fc5217e1cf82d37fc45f22c805fdf417b3d8aaacc2f/PUP_OOH_1-copy.jpg" data-mid="218175308" border="0" src="https://freight.cargo.site/w/882/i/d96c6e1100fbde41b2061fc5217e1cf82d37fc45f22c805fdf417b3d8aaacc2f/PUP_OOH_1-copy.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/986c33b938359d551ac76eaf0926b44b76743c14d386d9a36e104e6fdde607a0/PUP_OOH.jpg" data-mid="218147097" border="0" src="https://freight.cargo.site/w/1000/i/986c33b938359d551ac76eaf0926b44b76743c14d386d9a36e104e6fdde607a0/PUP_OOH.jpg" /> “Together with our nonprofit partners, we’re proud to help the communities we serve accelerate realizing a future of unlimited possibilities.” Dalila Wilson-Scott &nbsp; &nbsp; EVP and Chief Diversity Officer of Comcast Corporation &amp; President, Comcast NBCUniversal Foundation https://munozricardo.com/Clarity-for-Impact Mon, 15 May 2023 21:24:52 +0000 Ricardo Munoz https://munozricardo.com/Clarity-for-Impact Building solutions for good threshold.world <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/467de5f1848e61981c36ddd46deb8336f66afc8b12eeabad77e5cc4b26b62c36/threshold_03_snaphot.png" data-mid="244224871" border="0" src="https://freight.cargo.site/w/1000/i/467de5f1848e61981c36ddd46deb8336f66afc8b12eeabad77e5cc4b26b62c36/threshold_03_snaphot.png" /> threshold brand identity threshold partners with for-purpose organizations to help them fundraise, manage data, and understand their impact. As the company grew, its brand needed to do the same. We redesigned the identity as a clear, flexible system—one that makes complex information easier to navigate while staying grounded in the real-world impact the platform helps create.&nbsp;The system also extends into voice and writing style, ensuring the brand communicates with the same clarity it visualizes. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9f31f119598900bf53e0cc3d2ec160bc8a38ebafab0be5614d992cb90767ecb2/threshold_02_before-after.jpg" data-mid="244859516" border="0" alt="SAMPLES OF OLD IDENTITY" data-caption="SAMPLES OF OLD IDENTITY" src="https://freight.cargo.site/w/1000/i/9f31f119598900bf53e0cc3d2ec160bc8a38ebafab0be5614d992cb90767ecb2/threshold_02_before-after.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/01e19287f55eb2e5d8d408a415d9f68b6ff35f4439209ff2029251cf507ad20a/threshold_03.jpg" data-mid="244225068" border="0" src="https://freight.cargo.site/w/1000/i/01e19287f55eb2e5d8d408a415d9f68b6ff35f4439209ff2029251cf507ad20a/threshold_03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a6fe980b909c3642031ba0ff5a1119db291ad26aebb52c40b49dad1b7cd3d000/threshold_04_line.png" data-mid="247019240" border="0" src="https://freight.cargo.site/w/1000/i/a6fe980b909c3642031ba0ff5a1119db291ad26aebb52c40b49dad1b7cd3d000/threshold_04_line.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b3ed3fc05fea8cf671dc2cac7441a14f79bc9f80c4968d1f9931d5b65ef25f43/threshold_11_partnership-logo-guide.png" data-mid="247019241" border="0" src="https://freight.cargo.site/w/1000/i/b3ed3fc05fea8cf671dc2cac7441a14f79bc9f80c4968d1f9931d5b65ef25f43/threshold_11_partnership-logo-guide.png" /> At the center of the identity is a simple gesture: the threshold dash. Extended from the wordmark, it marks the moment where complexity becomes clarity—the crossing point where insight appears. That line becomes the organizing principle for the system, guiding layout, motion, and hierarchy across the brand. <img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/a95d2206a0e4d03c97744337c52cb60f5ec5092e29dbc7a5f3a85e79f3ef8462/Frame-8.png" data-mid="245746212" border="0" src="https://freight.cargo.site/w/1000/i/a95d2206a0e4d03c97744337c52cb60f5ec5092e29dbc7a5f3a85e79f3ef8462/Frame-8.png" /> <img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/2b8974906cec00c9888959ac10c2af4a0e25fee82793088de2caba5691503d03/Frame-9.png" data-mid="245746213" border="0" src="https://freight.cargo.site/w/1000/i/2b8974906cec00c9888959ac10c2af4a0e25fee82793088de2caba5691503d03/Frame-9.png" /> <img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/31400a82626fd453b9fd922e07b24c263c92b42332f4d6b87c753e7df0aee708/Frame-10.png" data-mid="245746214" border="0" src="https://freight.cargo.site/w/1000/i/31400a82626fd453b9fd922e07b24c263c92b42332f4d6b87c753e7df0aee708/Frame-10.png" /> Typography, color, and photography work together as the brand’s supporting structure. The type system prioritizes clarity and legibility, the color palette draws from grounded tones that signal stability and responsibility, and the photography focuses on real people and real contexts—reminding us that impact lives beyond the software. Motion brings the system to life. Elements align, slide, and resolve along the axis of the dash, turning the idea of finding clarity into a simple visual behavior that repeats across product, presentations, and digital spaces. <img width="1898" height="1080" width_o="1898" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c7472670a609615d843510c32b43cf3d5fd76a8d2ced6257d7e162db5d20da70/threshold_08_website.png" data-mid="247019235" border="0" src="https://freight.cargo.site/w/1000/i/c7472670a609615d843510c32b43cf3d5fd76a8d2ced6257d7e162db5d20da70/threshold_08_website.png" /> <img width="1898" height="1080" width_o="1898" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e10e45482d1054d392ace4b69e697ee3be2e717def51fe6015a9ce05aee2096b/threshold_09_blogs.png" data-mid="247019236" border="0" src="https://freight.cargo.site/w/1000/i/e10e45482d1054d392ace4b69e697ee3be2e717def51fe6015a9ce05aee2096b/threshold_09_blogs.png" /> <img width="1898" height="1080" width_o="1898" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1dae3e40c1393599a8b82a8120566a081bb432ebae937b988a009c64b155c196/threshold_10_brand-book.png" data-mid="247019237" border="0" src="https://freight.cargo.site/w/1000/i/1dae3e40c1393599a8b82a8120566a081bb432ebae937b988a009c64b155c196/threshold_10_brand-book.png" /> The identity extends into a complete digital system. The website simplifies complex information through clear layouts and restrained motion, the blog creates a flexible space for storytelling and thought leadership, and the brand book ensures the system can scale consistently across every touchpoint. <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/c47099a27dd2a5c0722a4cdcc6c227b15f37528045bc8ec6fc6365bc40a22d38/threshold_site-copy.jpg" data-mid="244224927" border="0" src="https://freight.cargo.site/w/1000/i/c47099a27dd2a5c0722a4cdcc6c227b15f37528045bc8ec6fc6365bc40a22d38/threshold_site-copy.jpg" /> <img width="5348" height="3008" width_o="5348" height_o="3008" data-src="https://freight.cargo.site/t/original/i/4db8eddf959b2813299e49dcb812db62c51c300450c2baeeeb2daa461ffbf2fd/Business-card-copy.jpg" data-mid="244224920" border="0" src="https://freight.cargo.site/w/1000/i/4db8eddf959b2813299e49dcb812db62c51c300450c2baeeeb2daa461ffbf2fd/Business-card-copy.jpg" /> <img width="3840" height="5760" width_o="3840" height_o="5760" data-src="https://freight.cargo.site/t/original/i/4b0012c73b309dd343dcb4dbc99f051c24cbdbaa28d6ba76d9a4b27050786a2b/threshold_PPT-copy.jpg" data-mid="244224926" border="0" src="https://freight.cargo.site/w/1000/i/4b0012c73b309dd343dcb4dbc99f051c24cbdbaa28d6ba76d9a4b27050786a2b/threshold_PPT-copy.jpg" /> <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/3427ea8bf94ec0eda7c0b82b173f470177e40c12b22bac561914b54fd80e0744/threshold_ipad_ad-copy.jpg" data-mid="244224922" border="0" src="https://freight.cargo.site/w/1000/i/3427ea8bf94ec0eda7c0b82b173f470177e40c12b22bac561914b54fd80e0744/threshold_ipad_ad-copy.jpg" /> <img width="3000" height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/139ef70a9f79b146998d9bc8bf6ec12aad974e05b32051126874bc3792fb3791/threshold_OOH_vertical-copy.jpg" data-mid="244224925" border="0" src="https://freight.cargo.site/w/1000/i/139ef70a9f79b146998d9bc8bf6ec12aad974e05b32051126874bc3792fb3791/threshold_OOH_vertical-copy.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/91be0778a2b00f7c9a403d044c90bb6af5f3603e18c80af5af74649ce0c41721/threshold_mobile_social_2-copy.jpg" data-mid="244224923" border="0" src="https://freight.cargo.site/w/1000/i/91be0778a2b00f7c9a403d044c90bb6af5f3603e18c80af5af74649ce0c41721/threshold_mobile_social_2-copy.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/af49c06034dc67730fd695d71d30dcd8ae9ba75566c0e9322872b525a78df0ee/Threshold---Brand-Identity-3_Threshold-Brand-Identity-42.jpg" data-mid="245745769" border="0" src="https://freight.cargo.site/w/1000/i/af49c06034dc67730fd695d71d30dcd8ae9ba75566c0e9322872b525a78df0ee/Threshold---Brand-Identity-3_Threshold-Brand-Identity-42.jpg" /> <img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/61c824a9d28324292e78e5d158253c92a5a2c2fe7b40e19a953dd5f91a8554eb/threshold_OOH_forest2-copy.jpg" data-mid="244224917" border="0" src="https://freight.cargo.site/w/1000/i/61c824a9d28324292e78e5d158253c92a5a2c2fe7b40e19a953dd5f91a8554eb/threshold_OOH_forest2-copy.jpg" /> https://munozricardo.com/More-Ways-to-Be-a-Team Fri, 25 Jul 2025 20:43:48 +0000 Ricardo Munoz https://munozricardo.com/More-Ways-to-Be-a-Team Microsoft Maintains Closeness Between Distant Teams With Launch of New FeaturesLittle Black Book More Ways to Be a TeamMicrosoft TEAMS As we continue to adjust to working remotely, Microsoft Teams introduced new features to help people stay connected and work together. Through engaging visual metaphors, we see how Teams enables organizations to work together in new ways, and inject the personal connection that people experience when working in the same physical space. With animation by Buck, the campaign features 3D animation, illustration, live action, and shows how each of these tools are giving people more ways to be a team. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7bfb8513fa69ffae7bd56803d16de9890521c1b2f2a49548e52e6302b358640e/teams_0012_Layer-1.png" data-mid="236272884" border="0" src="https://freight.cargo.site/w/1000/i/7bfb8513fa69ffae7bd56803d16de9890521c1b2f2a49548e52e6302b358640e/teams_0012_Layer-1.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/d161bef0821e125a6d8cc806806482ac58477aab12bfcf3b23d771d22ec959b0/teams_5.gif" data-mid="236272538" border="0" src="https://freight.cargo.site/w/800/i/d161bef0821e125a6d8cc806806482ac58477aab12bfcf3b23d771d22ec959b0/teams_5.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/a3be7716f85b8537b7634d444c82f5b5abde37d840b0a7d35f541e69be4addb5/SXWK2424000H_TEAMS-THE-WAY-WE-WORK_NEW_YouTube-CLE_30_2.gif" data-mid="236272541" border="0" src="https://freight.cargo.site/w/800/i/a3be7716f85b8537b7634d444c82f5b5abde37d840b0a7d35f541e69be4addb5/SXWK2424000H_TEAMS-THE-WAY-WE-WORK_NEW_YouTube-CLE_30_2.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/ce70d14d232f288bd460786f8fa3a5d80fb1201645f015cbed7f10be2bee433d/team_3.gif" data-mid="236272515" border="0" src="https://freight.cargo.site/w/800/i/ce70d14d232f288bd460786f8fa3a5d80fb1201645f015cbed7f10be2bee433d/team_3.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d2c9c67624fabea126ace4f69b02b77f0283de9ab948573d8480a145cd124e44/teams_0008_Layer-5.png" data-mid="236272885" border="0" src="https://freight.cargo.site/w/1000/i/d2c9c67624fabea126ace4f69b02b77f0283de9ab948573d8480a145cd124e44/teams_0008_Layer-5.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9e89417ce284c386770e4ede115e064457e11eacfb751e13bb32a78a485f5647/teams_0004_Layer-9.png" data-mid="236272710" border="0" src="https://freight.cargo.site/w/1000/i/9e89417ce284c386770e4ede115e064457e11eacfb751e13bb32a78a485f5647/teams_0004_Layer-9.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/81ce86b0f158214a48cc1568d0908ea142ef5e3870f280884bf5bdb3e803269c/teams_7.gif" data-mid="236272521" border="0" src="https://freight.cargo.site/w/800/i/81ce86b0f158214a48cc1568d0908ea142ef5e3870f280884bf5bdb3e803269c/teams_7.gif" /> https://munozricardo.com/Bring-It-to-the-Surface Thu, 14 Nov 2019 02:22:44 +0000 Ricardo Munoz https://munozricardo.com/Bring-It-to-the-Surface Floral Sculptor Maurice Harris Creates Art Rooted in the Power of Freedom Complex .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } Bring It to the Surface Microsoft - Surface family When you bring things to the surface you uncover ideas and imaginations that may have been hidden or unnoticed. To kick off this campaign we discovered floral sculptor Maurice Harris to bring us through his creative process. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9c10f6983c9c90055e1abbc50779b028b2e19349483358bf91273ad97d8613ea/1.jpg" data-mid="67788650" border="0" src="https://freight.cargo.site/w/1000/i/9c10f6983c9c90055e1abbc50779b028b2e19349483358bf91273ad97d8613ea/1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fbfa4813507ddf5b248c4b410b7aab073ddae0a4143047b6f2b895c10a7492a0/5.jpg" data-mid="69190707" border="0" src="https://freight.cargo.site/w/1000/i/fbfa4813507ddf5b248c4b410b7aab073ddae0a4143047b6f2b895c10a7492a0/5.jpg" /> <img width="1920" height="879" width_o="1920" height_o="879" data-src="https://freight.cargo.site/t/original/i/e9cb386676f7d6273c9d0d120e77a7ca2be481c6e2a4ae430753989d67c3da8a/789c.jpg" data-mid="69190595" border="0" src="https://freight.cargo.site/w/1000/i/e9cb386676f7d6273c9d0d120e77a7ca2be481c6e2a4ae430753989d67c3da8a/789c.jpg" /> As part of a hefty media buy, our campaign was in full display on all 22 screens at the Westfield World Trade Center in New York. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/025b6bba1519aaac9f44e17f3c8c40b7bf6d2b9cab21f44996681a6fd8ce3c4e/maurice-harris-surface-main.jpg" data-mid="67864398" border="0" src="https://freight.cargo.site/w/1000/i/025b6bba1519aaac9f44e17f3c8c40b7bf6d2b9cab21f44996681a6fd8ce3c4e/maurice-harris-surface-main.jpg" /> <img width="1920" height="1343" width_o="1920" height_o="1343" data-src="https://freight.cargo.site/t/original/i/fc3907425972b6b9827bee0f43a436ef611f9726acb503a0b83efc31b6a93643/CAMPUS_POPPY_FIELD_TABLE_34_PORT_warm.jpg" data-mid="185070225" border="0" src="https://freight.cargo.site/w/1000/i/fc3907425972b6b9827bee0f43a436ef611f9726acb503a0b83efc31b6a93643/CAMPUS_POPPY_FIELD_TABLE_34_PORT_warm.jpg" /> <img width="1920" height="1536" width_o="1920" height_o="1536" data-src="https://freight.cargo.site/t/original/i/a03e865a26c4ec64c10fefd2a2785d6b354c41e5e4695c08a580570f5146119d/AVERY_34.jpg" data-mid="185070223" border="0" src="https://freight.cargo.site/w/1000/i/a03e865a26c4ec64c10fefd2a2785d6b354c41e5e4695c08a580570f5146119d/AVERY_34.jpg" /> <img width="1920" height="1536" width_o="1920" height_o="1536" data-src="https://freight.cargo.site/t/original/i/64b8a8db8c2c1494b98a8089f8519ebed4cf9116bed2d09a9e46d1ecc240e96d/POPPY_FIELD_MACRO_FLOWERS_0840.jpg" data-mid="185070342" border="0" src="https://freight.cargo.site/w/1000/i/64b8a8db8c2c1494b98a8089f8519ebed4cf9116bed2d09a9e46d1ecc240e96d/POPPY_FIELD_MACRO_FLOWERS_0840.jpg" /> <img width="3000" height="1550" width_o="3000" height_o="1550" data-src="https://freight.cargo.site/t/original/i/3b198ddcd4c84b6743aac4bd5d0bdaa0f4a24aaf2b6a1fbf41856f3aab6b21a2/AVERY_PATAGONIA_BACK_TO_BACK.jpg" data-mid="185070224" border="0" src="https://freight.cargo.site/w/1000/i/3b198ddcd4c84b6743aac4bd5d0bdaa0f4a24aaf2b6a1fbf41856f3aab6b21a2/AVERY_PATAGONIA_BACK_TO_BACK.jpg" /> <img width="1532" height="730" width_o="1532" height_o="730" data-src="https://freight.cargo.site/t/original/i/db19d14b85026b26884a589b5b1ca4a721f2c42d855240dbb414c8ba1ed14254/OOH1.jpg" data-mid="69192015" border="0" src="https://freight.cargo.site/w/1000/i/db19d14b85026b26884a589b5b1ca4a721f2c42d855240dbb414c8ba1ed14254/OOH1.jpg" /> <img width="719" height="539" width_o="719" height_o="539" data-src="https://freight.cargo.site/t/original/i/b2ea88cf8e506c9487368a26fd1de4174e6bf242303f1340b560b5cda312fcce/OOH2.jpg" data-mid="69192220" border="0" src="https://freight.cargo.site/w/719/i/b2ea88cf8e506c9487368a26fd1de4174e6bf242303f1340b560b5cda312fcce/OOH2.jpg" /> <img width="1920" height="1040" width_o="1920" height_o="1040" data-src="https://freight.cargo.site/t/original/i/9f62db0d6a5fcc478de6518887b49a74a73bd0fbfdf57e2f246d76ded12e1b34/INSTALLATION_FAMILY_SCREEN_REPLACE_PORT-v2.jpg" data-mid="185070318" border="0" src="https://freight.cargo.site/w/1000/i/9f62db0d6a5fcc478de6518887b49a74a73bd0fbfdf57e2f246d76ded12e1b34/INSTALLATION_FAMILY_SCREEN_REPLACE_PORT-v2.jpg" /> https://munozricardo.com/AI-Directed Thu, 16 Apr 2026 17:38:37 +0000 Ricardo Munoz https://munozricardo.com/AI-Directed AI, Directed This section explores how I use AI across strategy, storytelling, visual systems, and production—not to replace creativity, but to expand it. Some projects were built in hours. Others are ongoing experiments as the tools evolve and I evolve with them. The tools change every month. Taste and judgment still matter most. <img width="1756" height="1176" width_o="1756" height_o="1176" data-src="https://freight.cargo.site/t/original/i/19b98b7ea5ff75cdac79ffce0bb388dc704cec53d9e406d7dd99eaabdd70801c/Frame-1.png" data-mid="247570877" border="0" src="https://freight.cargo.site/w/1000/i/19b98b7ea5ff75cdac79ffce0bb388dc704cec53d9e406d7dd99eaabdd70801c/Frame-1.png" /> 90s Memory Remix A quick experiment in nostalgia and AI storytelling: taking a single still image and turning it into a cinematic 90s toy fantasy. Starting from a photograph by Joe Elgar, I expanded and rebuilt the scene through inpainting, outpainting, camera shifts, and sequential image generation—eventually bringing my favorite shelled hero to life. Built in under two hours through rapid iteration and prompt-driven filmmaking workflows. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/78ddcbeb5e38ec7e250982a9dbdd65ac1755b7c35ea7ab1b552d6e2e83705435/Slide-16_9---1.png" data-mid="247288552" border="0" src="https://freight.cargo.site/w/1000/i/78ddcbeb5e38ec7e250982a9dbdd65ac1755b7c35ea7ab1b552d6e2e83705435/Slide-16_9---1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ae878ab1f75daf4a31577d7c1e05aeb86631ee704ea372b17d82fb475456ab75/Slide-16_9---2.png" data-mid="247288553" border="0" src="https://freight.cargo.site/w/1000/i/ae878ab1f75daf4a31577d7c1e05aeb86631ee704ea372b17d82fb475456ab75/Slide-16_9---2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" 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data-src="https://freight.cargo.site/t/original/i/7baf690ab76af0a0a3f2cc209ccf691d82975d6a428e4fe9a915ae99c0945bdc/Slide-16_9---10.png" data-mid="247288575" border="0" src="https://freight.cargo.site/w/1000/i/7baf690ab76af0a0a3f2cc209ccf691d82975d6a428e4fe9a915ae99c0945bdc/Slide-16_9---10.png" /> Fast Brand Pitch A rapid-response exploration in AI-assisted art direction and brand building—testing how prompts, references, and multiple image models can create a launch-ready visual system for a premium skincare brand. Built in 2.5 hours, the project spans hero imagery, product photography, lifestyle moments, and graphic patterns shaped by a warm desert-luxury aesthetic. In Progress 90s Memory Remix Pt. IIA more ambitious continuation of the original experiment—pushing consistency, shot design, worldbuilding, and AI-assisted filmmaking into a larger narrative system. Philly in 100 WordsAn ongoing cultural storytelling project exploring how local voices, micro-documentaries, and AI workflows can build a new kind of civic narrative platform. Creative BriefsA speculative brand launch built entirely through AI-assisted workflows, from strategy and naming to visual identity and campaign development. More experiments, breakdowns, and beautifully strange workflows coming soon. https://munozricardo.com/Real-People Mon, 15 Jul 2019 16:59:39 +0000 Ricardo Munoz https://munozricardo.com/Real-People Microsoft Connects Using Stories From Real People Campaign US .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } Sweat, Dedication, Cupcakes! You wouldn’t expect two football players to make a second career out of cupcakes, but that’s exactly what former NFL teammates Brian Orakpo and Michael Griffin have done. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } Adam Wilson Adam turned a lifelong love of robots into a company that is changing how the world sees robots with inclusive designs and an evolving education program. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } Courtney Quinn Growing up, Courtney Quinn didn’t have any role models that looked like her. So she turned her love of colorful fashion into a blog that inspires people to embrace what makes them unique. https://munozricardo.com/Brand-Delivered Mon, 02 Aug 2021 18:59:38 +0000 Ricardo Munoz https://munozricardo.com/Brand-Delivered Advertising Could Be Amazon's Biggest Source of Profits in 2021 The Motley Fool .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } Brand. Delivered.Amazon Advertising How do you advertise advertising? At first, it can seem meta. Especially if it’s coming from a giant, unexpected brand. That’s why we made the Amazon Advertising debut simple, fun and fresh. The digital-by-request global campaign had to be created quickly. It was produced internally over six weeks and vibrantly pulsed through YouTube, WeTransfer’s homepage, social, takeovers, Spotify and billboards across major transportation hubs. Plus, it gave the client a smile as wide as the campaign’s reach across the world. <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/2dd4e61e88c5ba118886bdc170796b6af86d02029ef05239246194d4cd0f29f4/TS-DOOH-2.mp4-high.gif" data-mid="115219062" border="0" src="https://freight.cargo.site/w/739/i/2dd4e61e88c5ba118886bdc170796b6af86d02029ef05239246194d4cd0f29f4/TS-DOOH-2.mp4-high.gif" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/5865e0bde2abae3f252f7fa2bd9835a207d01af10771eb6ccbf33a47071e833d/Link_DOOH_1_1_1.gif" data-mid="115292524" border="0" src="https://freight.cargo.site/w/500/i/5865e0bde2abae3f252f7fa2bd9835a207d01af10771eb6ccbf33a47071e833d/Link_DOOH_1_1_1.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3737815861d73498a830d4fea965f51676d27521ba8eff7c39c2a70ebe3694c0/subway.png" data-mid="115219064" border="0" src="https://freight.cargo.site/w/1000/i/3737815861d73498a830d4fea965f51676d27521ba8eff7c39c2a70ebe3694c0/subway.png" /> <img width="889" height="500" width_o="889" height_o="500" data-src="https://freight.cargo.site/t/original/i/4113598e21acf9d75347f57f217e0213a5a48c6a4560a74164954cff1dfcd681/audio_ad_1.gif" data-mid="115293258" border="0" src="https://freight.cargo.site/w/889/i/4113598e21acf9d75347f57f217e0213a5a48c6a4560a74164954cff1dfcd681/audio_ad_1.gif" /> <img width="600" height="500" width_o="600" height_o="500" data-src="https://freight.cargo.site/t/original/i/0c20566214cc6a63e39cf6f6831dc6d2d8548ef2f5ced7fe2f7304ce89498018/6.png" data-mid="115232208" border="0" src="https://freight.cargo.site/w/600/i/0c20566214cc6a63e39cf6f6831dc6d2d8548ef2f5ced7fe2f7304ce89498018/6.png" /> <img width="889" height="500" width_o="889" height_o="500" data-src="https://freight.cargo.site/t/original/i/02bd9adea36d61a9781d218fc7cbea3e4805cde3bf362d1c54e49329d27bfc98/amz_wetransfer-2.gif" data-mid="115227416" border="0" src="https://freight.cargo.site/w/889/i/02bd9adea36d61a9781d218fc7cbea3e4805cde3bf362d1c54e49329d27bfc98/amz_wetransfer-2.gif" /> <img width="600" height="766" width_o="600" height_o="766" data-src="https://freight.cargo.site/t/original/i/1935f72a04b8da0c1f86b5562aa5e667c3e71737463edbc25209c8f2d9c52aca/Social_video_2_2.gif" data-mid="115219068" border="0" src="https://freight.cargo.site/w/600/i/1935f72a04b8da0c1f86b5562aa5e667c3e71737463edbc25209c8f2d9c52aca/Social_video_2_2.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/af654a664617f776d00efcbab7357e48a8f3621bf0f89cc268cefbe8458ed751/hudsonYards_1.png" data-mid="115219065" border="0" src="https://freight.cargo.site/w/1000/i/af654a664617f776d00efcbab7357e48a8f3621bf0f89cc268cefbe8458ed751/hudsonYards_1.png" /> <img width="600" height="766" width_o="600" height_o="766" data-src="https://freight.cargo.site/t/original/i/adc777703fecaab42e32b8258db289db98e0b18c10087485761cfebab46ece67/Social_video_1_2.gif" data-mid="115219067" border="0" src="https://freight.cargo.site/w/600/i/adc777703fecaab42e32b8258db289db98e0b18c10087485761cfebab46ece67/Social_video_1_2.gif" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/e146c1be9461f31d00173648cd27b0abf5ce94eb5775ac7ae8c27ae96c14d770/Amazon---Brand-Delivered-high.gif" data-mid="115219056" border="0" src="https://freight.cargo.site/w/739/i/e146c1be9461f31d00173648cd27b0abf5ce94eb5775ac7ae8c27ae96c14d770/Amazon---Brand-Delivered-high.gif" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/f44f2353d754bd113219020ff2e9f06adca3135071688b194f8495197bbd0d4f/Amazon---Brand-Delivered-high.gif" data-mid="115323035" border="0" src="https://freight.cargo.site/w/739/i/f44f2353d754bd113219020ff2e9f06adca3135071688b194f8495197bbd0d4f/Amazon---Brand-Delivered-high.gif" /> https://munozricardo.com/Meet-Adele Tue, 09 Jan 2018 03:19:29 +0000 Ricardo Munoz https://munozricardo.com/Meet-Adele Psyop Crafts Light and Shadow into Citigold: “Adele” Stash Media .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } Meet Adele Citibank - Citigold Citigold needed a modern story to appeal to a new generation of wealthy urbanites. So we created Adele. Adele is passionate about her career. She's driven by curiosity and creativity. Most of all, she breaks away from anything traditional. Her story became the jewel in the crown of Citigold's new destination website as she serves as the perfect example of the clients Citigold hopes to attract.Animation by Psyop. <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/493d44e8bbf000a9284c5943d3196403cc583733f4c34b510b506f0bf5729f11/Screen-Shot-2018-01-09-at-3.54.14-PM-1.png" data-mid="9285713" border="0" src="https://freight.cargo.site/w/1000/i/493d44e8bbf000a9284c5943d3196403cc583733f4c34b510b506f0bf5729f11/Screen-Shot-2018-01-09-at-3.54.14-PM-1.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c0e7ca7d0ef51024d0939ffec9df81ded3f183883403e6c1214f06da56e37753/Screen-Shot-2018-01-09-at-3.54.50-PM.png" data-mid="9285768" border="0" src="https://freight.cargo.site/w/1000/i/c0e7ca7d0ef51024d0939ffec9df81ded3f183883403e6c1214f06da56e37753/Screen-Shot-2018-01-09-at-3.54.50-PM.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/58aceb5693de2f3c4305bb63685c38519b8d2a2bfa436d54c7ab729d6d276236/Screen-Shot-2018-01-09-at-3.54.53-PM.png" data-mid="9285769" border="0" src="https://freight.cargo.site/w/1000/i/58aceb5693de2f3c4305bb63685c38519b8d2a2bfa436d54c7ab729d6d276236/Screen-Shot-2018-01-09-at-3.54.53-PM.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/006d6954a5847b797dfa8be9cdee0a67fde88996faaa0ce8bff5f7ebe2cc0c6f/Screen-Shot-2018-01-09-at-3.54.22-PM.png" data-mid="9285725" border="0" src="https://freight.cargo.site/w/1000/i/006d6954a5847b797dfa8be9cdee0a67fde88996faaa0ce8bff5f7ebe2cc0c6f/Screen-Shot-2018-01-09-at-3.54.22-PM.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/51aa732f4293a9c1a6ed202d19f3a2c3e29d84efb3e0c1f5e3e9fb67349b5b9e/Screen-Shot-2018-01-09-at-3.55.01-PM.png" data-mid="9285770" border="0" src="https://freight.cargo.site/w/1000/i/51aa732f4293a9c1a6ed202d19f3a2c3e29d84efb3e0c1f5e3e9fb67349b5b9e/Screen-Shot-2018-01-09-at-3.55.01-PM.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/4d5ab7dce74e73af4f22a44d85d21ad776665d764759f4305ff83c3556a93330/Screen-Shot-2018-01-09-at-3.55.42-PM.png" data-mid="9285778" border="0" src="https://freight.cargo.site/w/1000/i/4d5ab7dce74e73af4f22a44d85d21ad776665d764759f4305ff83c3556a93330/Screen-Shot-2018-01-09-at-3.55.42-PM.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/3d79d7cb41807c53626892f52752c4802525182420bf2faae670b9729299ce72/Screen-Shot-2018-01-09-at-3.55.50-PM.png" data-mid="9285781" border="0" src="https://freight.cargo.site/w/1000/i/3d79d7cb41807c53626892f52752c4802525182420bf2faae670b9729299ce72/Screen-Shot-2018-01-09-at-3.55.50-PM.png" /> &nbsp;