Ricardo Munoz

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	<title>Ricardo Munoz</title>
	<link>https://munozricardo.com</link>
	<description>Ricardo Munoz</description>
	<pubDate>Wed, 05 Aug 2026 21:19:14 +0000</pubDate>
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		<title>Comcast Creative</title>
				
		<link>https://munozricardo.com/Comcast-Creative</link>

		<pubDate>Wed, 05 Aug 2026 21:19:14 +0000</pubDate>

		<dc:creator>Ricardo Munoz</dc:creator>

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	Building a Modern Creative Organization
Comcast Creative Group
	

	As Executive Creative Director at Comcast, I had the opportunity to do more than create great work. It was a chance to build the creative organization behind it. Together with leaders across the business, we grew the creative team, built a shared creative language, elevated the craft, and brought greater consistency to everything we made.


	Finding the brand's voiceWorking alongside Venturethree, we developed a flexible identity system that could scale across every team, platform, and experience. My team created the guidelines, governance, and rollout tools that brought it to life. We also built Brand Hub, giving internal teams and agency partners one place to find everything they needed to use the brand consistently.


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	Turning the system into storiesA brand becomes meaningful through the stories it tells. From innovation and technology to community impact and culture, these campaigns carried one creative system across every audience and platform while giving each story its own voice.


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Paris Olympics&#38;nbsp;︎︎︎
Bringing the Paris Games to millions.
	
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Designed with ♡&#38;nbsp;︎︎︎
The human side of technology.
	
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Project UP&#38;nbsp;︎︎︎
Expanding digital opportunity.
	
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Network Expansion&#38;nbsp;︎︎︎
Broadband changing rural communities.
	

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AI in the Eye of the Storm&#38;nbsp; ︎︎︎
AI when every second counts.
	
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Connection Through Creation&#38;nbsp;︎︎︎
Creators connected through technology.
	
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The Hidden Genius Project&#38;nbsp;︎︎︎
The next generation of Black innovators.
	
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Operation Old Glory&#38;nbsp; ︎︎︎
Honoring communities through service.
	

	Building the digital home
Built in partnership with Code and Theory, Comcast's corporate website became the digital home for its stories. My team shaped the day-to-day experience through page design, visual storytelling, photography, and motion, helping the brand evolve long after launch.


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	Bringing people together
Some stories are better experienced than explained. From product launches and executive keynotes to community events and cultural moments, we designed experiences that helped people connect with Comcast in more human ways.


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	Extending the brand
Brands are built in the details. From annual reports and thought leadership to new initiatives, environmental graphics, and internal communications, we applied the same creative system across the work that keeps an organization moving.


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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ce49557f7417a52cdeb0c2d8a1ced68cf90a4d69dea4679f744e56ef590c177e/006.jpg" data-mid="251576795" border="0"  src="https://freight.cargo.site/w/1000/i/ce49557f7417a52cdeb0c2d8a1ced68cf90a4d69dea4679f744e56ef590c177e/006.jpg" /&#62;
&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/c8ec70953c55cec26217f067c5e453e821ed9dead5c340a6e8226bff4f392ae6/Comcast-PassOnPlastic.jpg" data-mid="251605103" border="0"  src="https://freight.cargo.site/w/1000/i/c8ec70953c55cec26217f067c5e453e821ed9dead5c340a6e8226bff4f392ae6/Comcast-PassOnPlastic.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e4ed03d6a2067b84447d77e1be88b3a0f0a766371407d3f9ece2cdfaa263884c/Studio.png" data-mid="251605083" border="0"  src="https://freight.cargo.site/w/1000/i/e4ed03d6a2067b84447d77e1be88b3a0f0a766371407d3f9ece2cdfaa263884c/Studio.png" /&#62;

	
	Building the teamA stronger creative organization starts with its people. I focused on finding great talent, helping them grow, and creating an environment where people had the confidence and ownership to lead. My goal was to create the kind of creative team I always wanted to be part of.

The work mattered. So did the environment that made the work possible. My role was to build both.


By the numbers
	

23Creatives led
	

3Years of
transformation
	

30+Business partners

	
100+Stories, campaigns &#38;amp; experiences
	

12+Creative 
disciplines
	

1Creative vision


</description>
		
	</item>
		
		
	<item>
		<title>Paris Olympics</title>
				
		<link>https://munozricardo.com/Paris-Olympics-1</link>

		<pubDate>Tue, 30 Sep 2025 19:57:17 +0000</pubDate>

		<dc:creator>Ricardo Munoz</dc:creator>

		<guid isPermaLink="true">https://munozricardo.com/Paris-Olympics-1</guid>

		<description>

	Paris Olympics

	
	Every four years, the Olympic and Paralympic Games create a rare opportunity for Comcast NBCUniversal. Brands that normally speak with different voices come together around a single cultural moment. Our challenge was to help translate that moment into a unified creative system that could inspire excitement, flex across touchpoints, and feel Comcast.
Client: Comcast NBCUniversal


	Finding joyThe creative platform centered on a simple idea: Joy. More than a campaign theme, it became a shared language that connected athletes, fans, employees, customers, and communities. While the core campaign was developed by 72andSunny, Comcast Creative Group extended that idea across the broader ecosystem, creating a cohesive experience throughout the Games.


	 Extending the story
One idea. Hundreds of expressions. From print, digital, social, custom content, and homepage takeovers to product experiences, executive communications, live activations, and broadcast support, we carried the creative platform across every major touchpoint while maintaining a consistent voice.


&#60;img width="2967" height="1968" width_o="2967" height_o="1968" data-src="https://freight.cargo.site/t/original/i/6c647fb2ec64ed762a7b2824239ad191e69411388b0ab85604d603d65c1462e1/JOY_OOH_1-copy.jpg" data-mid="238874231" border="0"  src="https://freight.cargo.site/w/1000/i/6c647fb2ec64ed762a7b2824239ad191e69411388b0ab85604d603d65c1462e1/JOY_OOH_1-copy.jpg" /&#62;
&#60;img width="1224" height="1584" width_o="1224" height_o="1584" data-src="https://freight.cargo.site/t/original/i/e96f24765efe442b14b60c4e9b20be71313fef396f5bf57ae68578e0aeb7d25c/Letter---65.png" data-mid="238874233" border="0"  src="https://freight.cargo.site/w/1000/i/e96f24765efe442b14b60c4e9b20be71313fef396f5bf57ae68578e0aeb7d25c/Letter---65.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/936623e375b73d07f99d1ce7ed094f102aac98d60c45de5c8d0c6c438c5c22c2/Inquirer-2.png" data-mid="251606151" border="0"  src="https://freight.cargo.site/w/1000/i/936623e375b73d07f99d1ce7ed094f102aac98d60c45de5c8d0c6c438c5c22c2/Inquirer-2.png" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/fd9c6ef6ce9758d2d05e5b0c30c91a7c9635d57d9cd1b5674aec80259b600214/billboard.jpg" data-mid="251606161" border="0"  src="https://freight.cargo.site/w/1000/i/fd9c6ef6ce9758d2d05e5b0c30c91a7c9635d57d9cd1b5674aec80259b600214/billboard.jpg" /&#62;
&#60;img width="2227" height="768" width_o="2227" height_o="768" data-src="https://freight.cargo.site/t/original/i/a8da1fb318c434a79acb4f30c04ed90cde6d5fdf2a69ec1c991abfe32ff6e71d/UBER-JOY---Dispatch-Comp-W2.png" data-mid="251606159" border="0"  src="https://freight.cargo.site/w/1000/i/a8da1fb318c434a79acb4f30c04ed90cde6d5fdf2a69ec1c991abfe32ff6e71d/UBER-JOY---Dispatch-Comp-W2.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/652f82bd3bec1d1734d9c621fba40f2f4ba8f3b9594d9fdf7f02e2af36603862/Frame-10.png" data-mid="238874234" border="0"  src="https://freight.cargo.site/w/1000/i/652f82bd3bec1d1734d9c621fba40f2f4ba8f3b9594d9fdf7f02e2af36603862/Frame-10.png" /&#62;

	
	The journey behind the joy
The campaign celebrated the joy of the Games. Social explored where that joy came from. 
Through athlete stories, motion-led films, and original content, we shifted the focus from the podium to the years of discipline, setbacks, and perseverance behind every performance.


	The work became a meaningful part of the Olympic social ecosystem, contributing to 354M impressions and 26M engagements across platforms, with performance consistently exceeding benchmarks during the Games.


	Sharing the JoyThe celebration moved beyond the screen. Inspired by athletes' iconic celebrations, a TikTok challenge invited audiences to participate in the joy of the Games themselves, turning viewers into creators and extending the campaign into culture.Audience response matched the energy of the challenge. The challenge drove 96M views, with 65% more submissions and 43% higher participation than TikTok’s average Branded Missions.


	Designing the experienceThe Olympic platform extended far beyond marketing. Our team designed pages, refreshed digital experiences, created visual content, supported broadcast initiatives, built product UI, and developed creative across dozens of formats that helped every interaction feel connected to the larger story.


&#60;img width="658" height="370" width_o="658" height_o="370" data-src="https://freight.cargo.site/t/original/i/62c95a66f7783e0addf6bb086c7a9888648872e99c24674bf8e9dc2792924ec4/website.gif" data-mid="238874235" border="0"  src="https://freight.cargo.site/w/658/i/62c95a66f7783e0addf6bb086c7a9888648872e99c24674bf8e9dc2792924ec4/website.gif" /&#62;
&#60;img width="1718" height="982" width_o="1718" height_o="982" data-src="https://freight.cargo.site/t/original/i/54324caa5d4df1bcf0d4733dbcc32ae9cc4f656fad1b994e2ee283252c221e5f/oly-web.png" data-mid="251605839" border="0"  src="https://freight.cargo.site/w/1000/i/54324caa5d4df1bcf0d4733dbcc32ae9cc4f656fad1b994e2ee283252c221e5f/oly-web.png" /&#62;
&#60;img width="2772" height="1416" width_o="2772" height_o="1416" data-src="https://freight.cargo.site/t/original/i/a52e519d529f341f32ec773ded688836b7d5c6eec5e823675ac11bc6db4658cc/Screenshot-2026-08-27-at-02.00.39.png" data-mid="251606225" border="0"  src="https://freight.cargo.site/w/1000/i/a52e519d529f341f32ec773ded688836b7d5c6eec5e823675ac11bc6db4658cc/Screenshot-2026-08-27-at-02.00.39.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5a04119e2a3b008b3bec9c101eb09c159933fa08f41d68eccc5d937378203f07/66f30d03ea7451500b2a62c6_Paris_Olympics_Flag.jpg" data-mid="251605831" border="0"  src="https://freight.cargo.site/w/1000/i/5a04119e2a3b008b3bec9c101eb09c159933fa08f41d68eccc5d937378203f07/66f30d03ea7451500b2a62c6_Paris_Olympics_Flag.jpg" /&#62;
&#60;img width="792" height="446" width_o="792" height_o="446" data-src="https://freight.cargo.site/t/original/i/6ba2c397520f5d12039906a6052ade4050b370261f0784a4b8520dca14593f09/LEA-Oly-Joy-1.gif" data-mid="238874864" border="0"  src="https://freight.cargo.site/w/792/i/6ba2c397520f5d12039906a6052ade4050b370261f0784a4b8520dca14593f09/LEA-Oly-Joy-1.gif" /&#62;
&#60;img width="780" height="438" width_o="780" height_o="438" data-src="https://freight.cargo.site/t/original/i/11f6d47583d5e6973338232acb0a1d90d2df79a2e62c815099487808f02ca6a0/LEA-Oly-Joy.gif" data-mid="238874863" border="0"  src="https://freight.cargo.site/w/780/i/11f6d47583d5e6973338232acb0a1d90d2df79a2e62c815099487808f02ca6a0/LEA-Oly-Joy.gif" /&#62;
&#60;img width="2598" height="1632" width_o="2598" height_o="1632" data-src="https://freight.cargo.site/t/original/i/1de4f8a99c83da89596576143073284592aed8ae6c9699f32a860fc5cf323385/Gemini_Generated_Image_czwl3hczwl3hczwl.jpeg" data-mid="251605637" border="0"  src="https://freight.cargo.site/w/1000/i/1de4f8a99c83da89596576143073284592aed8ae6c9699f32a860fc5cf323385/Gemini_Generated_Image_czwl3hczwl3hczwl.jpeg" /&#62;

	
	Bringing everyone together
The journey concluded with Comcast Live, welcoming Team USA to campus for a celebration of the Games and the people behind them. Employees, athletes, and leadership came together around the same idea that shaped the campaign from the beginning: joy. 


&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/ca389da0a6080b6282b68d350ed7d94a94a79bcf6fa2437b46ee37e2e08faec1/1143_JR3A9433.jpg" data-mid="238874239" border="0"  src="https://freight.cargo.site/w/1000/i/ca389da0a6080b6282b68d350ed7d94a94a79bcf6fa2437b46ee37e2e08faec1/1143_JR3A9433.jpg" /&#62;
&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/76e1118a788ed21c23988457399260f0855e2c140df2ad4deec8b4581dbe3a51/1366_JR3B1573.jpg" data-mid="238874243" border="0"  src="https://freight.cargo.site/w/1000/i/76e1118a788ed21c23988457399260f0855e2c140df2ad4deec8b4581dbe3a51/1366_JR3B1573.jpg" /&#62;
&#60;img width="2400" height="3600" width_o="2400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/0b87a434dbf7d14f960e94c333d9466f0f0d6d6e1f0e1b187a8fc2e58fc08304/1355_JR3B1541.jpg" data-mid="238874242" border="0"  src="https://freight.cargo.site/w/1000/i/0b87a434dbf7d14f960e94c333d9466f0f0d6d6e1f0e1b187a8fc2e58fc08304/1355_JR3B1541.jpg" /&#62;
&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/4138907b9f4ee943d2f9369a70c5b8fa05b17bd299c48b5959f15b1798f4612b/1427_JR3A0365.jpg" data-mid="238874244" border="0"  src="https://freight.cargo.site/w/1000/i/4138907b9f4ee943d2f9369a70c5b8fa05b17bd299c48b5959f15b1798f4612b/1427_JR3A0365.jpg" /&#62;
&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/3cd5bd6aa2195e13bd2d3b942b2688f8702dfb795c4c6b52817938df82ccc9f1/1216__BR60588.jpg" data-mid="238874241" border="0"  src="https://freight.cargo.site/w/1000/i/3cd5bd6aa2195e13bd2d3b942b2688f8702dfb795c4c6b52817938df82ccc9f1/1216__BR60588.jpg" /&#62;
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&#60;img width="2400" height="3600" width_o="2400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/b4867f94e67d5d1a544ebbe1be3212991dd32461abe47de7fe64e5b8210dca08/1299_JR3B1142.jpg" data-mid="238874248" border="0"  src="https://freight.cargo.site/w/1000/i/b4867f94e67d5d1a544ebbe1be3212991dd32461abe47de7fe64e5b8210dca08/1299_JR3B1142.jpg" /&#62;
&#60;img width="2400" height="3600" width_o="2400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/01cd64065a414dab7eddde3df65aeb3d9ea9b60c3eda4c8001ed452fb71fb4f3/1580__JS13226.jpg" data-mid="238874247" border="0"  src="https://freight.cargo.site/w/1000/i/01cd64065a414dab7eddde3df65aeb3d9ea9b60c3eda4c8001ed452fb71fb4f3/1580__JS13226.jpg" /&#62;
&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/8fb39d550e9c9ccabd264f92b0bee23ce1a9548afe83c1f502996490046a93bc/1000_JR3A8713.jpg" data-mid="238874238" border="0"  src="https://freight.cargo.site/w/1000/i/8fb39d550e9c9ccabd264f92b0bee23ce1a9548afe83c1f502996490046a93bc/1000_JR3A8713.jpg" /&#62;


	“What brings me the most joy is that I see the journey along the way. That big hurrah moment is just the most joyful thing.”

Noah LylesU.S. Olympic Gold Medalist &#38;amp; World Champion


&#60;img width="2255" height="1112" width_o="2255" height_o="1112" data-src="https://freight.cargo.site/t/original/i/32d5c99c4f76f5ee23ff7006b35b3cdc3dd073b70a38b2a7675ace06f9270416/team-usa---logos.png" data-mid="238874237" border="0"  src="https://freight.cargo.site/w/1000/i/32d5c99c4f76f5ee23ff7006b35b3cdc3dd073b70a38b2a7675ace06f9270416/team-usa---logos.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Clarity for Impact</title>
				
		<link>https://munozricardo.com/Clarity-for-Impact</link>

		<pubDate>Mon, 15 May 2023 21:24:52 +0000</pubDate>

		<dc:creator>Ricardo Munoz</dc:creator>

		<guid isPermaLink="true">https://munozricardo.com/Clarity-for-Impact</guid>

		<description>

	Clarity for Impact

Threshold Brand Identity
	
	Threshold partners with for-purpose organizations to help them fundraise, manage data, and understand their impact. As the company grew, its brand needed to do the same. We redesigned the identity as a clear, flexible system—one that makes complex information easier to navigate while staying grounded in the real-world impact the platform helps create. The system also extends into voice and writing style, ensuring the brand communicates with the same clarity it visualizes.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/467de5f1848e61981c36ddd46deb8336f66afc8b12eeabad77e5cc4b26b62c36/threshold_03_snaphot.png" data-mid="244224871" border="0"  src="https://freight.cargo.site/w/1000/i/467de5f1848e61981c36ddd46deb8336f66afc8b12eeabad77e5cc4b26b62c36/threshold_03_snaphot.png" /&#62;


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9f31f119598900bf53e0cc3d2ec160bc8a38ebafab0be5614d992cb90767ecb2/threshold_02_before-after.jpg" data-mid="244859516" border="0" alt="SAMPLES OF OLD IDENTITY" data-caption="SAMPLES OF OLD IDENTITY" src="https://freight.cargo.site/w/1000/i/9f31f119598900bf53e0cc3d2ec160bc8a38ebafab0be5614d992cb90767ecb2/threshold_02_before-after.jpg" /&#62;

	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/01e19287f55eb2e5d8d408a415d9f68b6ff35f4439209ff2029251cf507ad20a/threshold_03.jpg" data-mid="244225068" border="0"  src="https://freight.cargo.site/w/1000/i/01e19287f55eb2e5d8d408a415d9f68b6ff35f4439209ff2029251cf507ad20a/threshold_03.jpg" /&#62;


	At the center of the identity is a simple gesture: the threshold dash. Extended from the wordmark, it marks the moment where complexity becomes clarity—the crossing point where insight appears. That line becomes the organizing principle for the system, guiding layout, motion, and hierarchy across the brand.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a6fe980b909c3642031ba0ff5a1119db291ad26aebb52c40b49dad1b7cd3d000/threshold_04_line.png" data-mid="247019240" border="0"  src="https://freight.cargo.site/w/1000/i/a6fe980b909c3642031ba0ff5a1119db291ad26aebb52c40b49dad1b7cd3d000/threshold_04_line.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b3ed3fc05fea8cf671dc2cac7441a14f79bc9f80c4968d1f9931d5b65ef25f43/threshold_11_partnership-logo-guide.png" data-mid="247019241" border="0"  src="https://freight.cargo.site/w/1000/i/b3ed3fc05fea8cf671dc2cac7441a14f79bc9f80c4968d1f9931d5b65ef25f43/threshold_11_partnership-logo-guide.png" /&#62;


	Typography, color, and photography work together as the brand’s supporting structure. The type system prioritizes clarity and legibility, the color palette draws from grounded tones that signal stability and responsibility, and the photography focuses on real people and real contexts—reminding us that impact lives beyond the software.


&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/a95d2206a0e4d03c97744337c52cb60f5ec5092e29dbc7a5f3a85e79f3ef8462/Frame-8.png" data-mid="245746212" border="0"  src="https://freight.cargo.site/w/1000/i/a95d2206a0e4d03c97744337c52cb60f5ec5092e29dbc7a5f3a85e79f3ef8462/Frame-8.png" /&#62;
&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/2b8974906cec00c9888959ac10c2af4a0e25fee82793088de2caba5691503d03/Frame-9.png" data-mid="245746213" border="0"  src="https://freight.cargo.site/w/1000/i/2b8974906cec00c9888959ac10c2af4a0e25fee82793088de2caba5691503d03/Frame-9.png" /&#62;
&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/31400a82626fd453b9fd922e07b24c263c92b42332f4d6b87c753e7df0aee708/Frame-10.png" data-mid="245746214" border="0"  src="https://freight.cargo.site/w/1000/i/31400a82626fd453b9fd922e07b24c263c92b42332f4d6b87c753e7df0aee708/Frame-10.png" /&#62;


	Motion brings the system to life. Elements align, slide, and resolve along the axis of the dash, turning the idea of finding clarity into a simple visual behavior that repeats across product, presentations, and digital spaces.


	The identity extends into a complete digital system. The website simplifies complex information through clear layouts and restrained motion, the blog creates a flexible space for storytelling and thought leadership, and the brand book ensures the system can scale consistently across every touchpoint.


&#60;img width="1898" height="1080" width_o="1898" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c7472670a609615d843510c32b43cf3d5fd76a8d2ced6257d7e162db5d20da70/threshold_08_website.png" data-mid="247019235" border="0"  src="https://freight.cargo.site/w/1000/i/c7472670a609615d843510c32b43cf3d5fd76a8d2ced6257d7e162db5d20da70/threshold_08_website.png" /&#62;
&#60;img width="1898" height="1080" width_o="1898" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e10e45482d1054d392ace4b69e697ee3be2e717def51fe6015a9ce05aee2096b/threshold_09_blogs.png" data-mid="247019236" border="0"  src="https://freight.cargo.site/w/1000/i/e10e45482d1054d392ace4b69e697ee3be2e717def51fe6015a9ce05aee2096b/threshold_09_blogs.png" /&#62;
&#60;img width="1898" height="1080" width_o="1898" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1dae3e40c1393599a8b82a8120566a081bb432ebae937b988a009c64b155c196/threshold_10_brand-book.png" data-mid="247019237" border="0"  src="https://freight.cargo.site/w/1000/i/1dae3e40c1393599a8b82a8120566a081bb432ebae937b988a009c64b155c196/threshold_10_brand-book.png" /&#62;

	
	"In a time of rapid change, deep uncertainty, and urgent possibility, clarity isn't a luxury; it's survival. We believe the organizations that find it will lead, thrive, and endure.”&#38;nbsp;

Lina Pérez
Co-founder and Chief Experience Officer of threshold


&#60;img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/c47099a27dd2a5c0722a4cdcc6c227b15f37528045bc8ec6fc6365bc40a22d38/threshold_site-copy.jpg" data-mid="244224927" border="0"  src="https://freight.cargo.site/w/1000/i/c47099a27dd2a5c0722a4cdcc6c227b15f37528045bc8ec6fc6365bc40a22d38/threshold_site-copy.jpg" /&#62;
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&#60;img width="3840" height="5760" width_o="3840" height_o="5760" data-src="https://freight.cargo.site/t/original/i/4b0012c73b309dd343dcb4dbc99f051c24cbdbaa28d6ba76d9a4b27050786a2b/threshold_PPT-copy.jpg" data-mid="244224926" border="0"  src="https://freight.cargo.site/w/1000/i/4b0012c73b309dd343dcb4dbc99f051c24cbdbaa28d6ba76d9a4b27050786a2b/threshold_PPT-copy.jpg" /&#62;
&#60;img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/3427ea8bf94ec0eda7c0b82b173f470177e40c12b22bac561914b54fd80e0744/threshold_ipad_ad-copy.jpg" data-mid="244224922" border="0"  src="https://freight.cargo.site/w/1000/i/3427ea8bf94ec0eda7c0b82b173f470177e40c12b22bac561914b54fd80e0744/threshold_ipad_ad-copy.jpg" /&#62;
&#60;img width="3000" height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/139ef70a9f79b146998d9bc8bf6ec12aad974e05b32051126874bc3792fb3791/threshold_OOH_vertical-copy.jpg" data-mid="244224925" border="0"  src="https://freight.cargo.site/w/1000/i/139ef70a9f79b146998d9bc8bf6ec12aad974e05b32051126874bc3792fb3791/threshold_OOH_vertical-copy.jpg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/af49c06034dc67730fd695d71d30dcd8ae9ba75566c0e9322872b525a78df0ee/Threshold---Brand-Identity-3_Threshold-Brand-Identity-42.jpg" data-mid="245745769" border="0"  src="https://freight.cargo.site/w/1000/i/af49c06034dc67730fd695d71d30dcd8ae9ba75566c0e9322872b525a78df0ee/Threshold---Brand-Identity-3_Threshold-Brand-Identity-42.jpg" /&#62;
&#60;img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/61c824a9d28324292e78e5d158253c92a5a2c2fe7b40e19a953dd5f91a8554eb/threshold_OOH_forest2-copy.jpg" data-mid="244224917" border="0"  src="https://freight.cargo.site/w/1000/i/61c824a9d28324292e78e5d158253c92a5a2c2fe7b40e19a953dd5f91a8554eb/threshold_OOH_forest2-copy.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Project UP</title>
				
		<link>https://munozricardo.com/Project-UP-1</link>

		<pubDate>Mon, 15 May 2023 21:24:49 +0000</pubDate>

		<dc:creator>Ricardo Munoz</dc:creator>

		<guid isPermaLink="true">https://munozricardo.com/Project-UP-1</guid>

		<description>

	Project UPComcast 

	
	“Comcast's Project UP furthers a world of digital equity”
NWI Life
Project UP is Comcast’s $1B commitment to digital equity. We turned a massive initiative into a human story—building strategy and creative that made connectivity feel like possibility. From internet access to economic mobility to empowering the next generation of creators, we helped shape a movement toward a more connected and inclusive future.


&#60;img width="2984" height="864" width_o="2984" height_o="864" data-src="https://freight.cargo.site/t/original/i/4f6224f8488192e30190d6bd5d14471bb12805495bd4901390bee09860001824/Screenshot-2025-06-29-at-22.47.21.png" data-mid="235206569" border="0"  src="https://freight.cargo.site/w/1000/i/4f6224f8488192e30190d6bd5d14471bb12805495bd4901390bee09860001824/Screenshot-2025-06-29-at-22.47.21.png" /&#62;

	
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	Kevin Butler&#38;nbsp;Oakland, CAInternet Essentials provided Kevin access to the world. The Hidden Genius Project gave him the skills to succeed. Now he’s a leader and mentor guiding the next generation.
Directed by Ritesh Gupta.
	

	Ms. Jo &#38;nbsp;
Houston, TX72 year old Ms. Jo found she needed help with her medical condition. Enter Fernando, a Digital Navigator who has taught her how to schedule and attend her tele-health appointments.
Directed by Chica Barbosa.
	

	Kenneth Harvey &#38;nbsp;
Houston, TX

This lifelong mechanic had to change careers after an injury. Having never sent an email, he needed to learn how to use a computer to find work. Now this 'computer cowboy' has all the skills he needs.Directed by Chica Barbosa.


	Victoria Jordan &#38;nbsp;
Seattle, WA
Adventures around the globe motivated Victoria to become an advocate for females in tech. CodePath provided the pathway for her to pursue a degree in engineering.Directed by Chica Barbosa.


	Angeliany TorresPhiladelphia, PA
After moving to Philadelphia from Puerto Rico at the age of 9 with her mom and sister, she learned English with the help of the internet. She attended Esperanza,&#38;nbsp;a school supported by Project UP, where she developed a 3D-printed fitting for a prosthetic leg, transforming the life of a diabetic patient in her community. Now, she's pursuing her passion for Forensic Anthropology.
Directed by Jonathan Pushnik
	

&#60;img width="2310" height="1540" width_o="2310" height_o="1540" data-src="https://freight.cargo.site/t/original/i/eed2d83a5a946ed31a8c5087f8865cdb6a8a891fec2037621bfaaee8f75829bb/COM4143-HOUSTON-D1C1_4389.jpg" data-mid="218080838" border="0"  src="https://freight.cargo.site/w/1000/i/eed2d83a5a946ed31a8c5087f8865cdb6a8a891fec2037621bfaaee8f75829bb/COM4143-HOUSTON-D1C1_4389.jpg" /&#62;
&#60;img width="2458" height="1639" width_o="2458" height_o="1639" data-src="https://freight.cargo.site/t/original/i/d007c2ac7ef1371a9bfab59cee2a80d5b802b6819789c95cec7907a7aa7b9e1f/_O4A2308.jpg" data-mid="218080837" border="0"  src="https://freight.cargo.site/w/1000/i/d007c2ac7ef1371a9bfab59cee2a80d5b802b6819789c95cec7907a7aa7b9e1f/_O4A2308.jpg" /&#62;
&#60;img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/c6f41dea9383e4e8552e7ac5b97a3ef3013603400db4b94ca2fe9b6d48a9501e/PU_VIC_TH1X1.jpg" data-mid="216114273" border="0"  src="https://freight.cargo.site/w/720/i/c6f41dea9383e4e8552e7ac5b97a3ef3013603400db4b94ca2fe9b6d48a9501e/PU_VIC_TH1X1.jpg" /&#62;
&#60;img width="2326" height="1551" width_o="2326" height_o="1551" data-src="https://freight.cargo.site/t/original/i/42a84299f2a21882837fbd5aabc980af509118311eaca852ab47ba68f1166456/COMCAST-HOUSTON-D2C2_6420.jpg" data-mid="218080841" border="0"  src="https://freight.cargo.site/w/1000/i/42a84299f2a21882837fbd5aabc980af509118311eaca852ab47ba68f1166456/COMCAST-HOUSTON-D2C2_6420.jpg" /&#62;
&#60;img width="882" height="1101" width_o="882" height_o="1101" data-src="https://freight.cargo.site/t/original/i/d96c6e1100fbde41b2061fc5217e1cf82d37fc45f22c805fdf417b3d8aaacc2f/PUP_OOH_1-copy.jpg" data-mid="218175308" border="0"  src="https://freight.cargo.site/w/882/i/d96c6e1100fbde41b2061fc5217e1cf82d37fc45f22c805fdf417b3d8aaacc2f/PUP_OOH_1-copy.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/986c33b938359d551ac76eaf0926b44b76743c14d386d9a36e104e6fdde607a0/PUP_OOH.jpg" data-mid="218147097" border="0"  src="https://freight.cargo.site/w/1000/i/986c33b938359d551ac76eaf0926b44b76743c14d386d9a36e104e6fdde607a0/PUP_OOH.jpg" /&#62;


	“Together with our nonprofit partners, we’re proud to help the communities we serve accelerate realizing a future of unlimited possibilities.”

Dalila Wilson-Scott &#38;nbsp; &#38;nbsp; 
EVP and Chief Diversity Officer of Comcast Corporation &#38;amp; President, Comcast NBCUniversal Foundation
	
</description>
		
	</item>
		
		
	<item>
		<title>Super Bowl: Katie Sowers</title>
				
		<link>https://munozricardo.com/Super-Bowl-Katie-Sowers</link>

		<pubDate>Sat, 14 Dec 2019 12:40:52 +0000</pubDate>

		<dc:creator>Ricardo Munoz</dc:creator>

		<guid isPermaLink="true">https://munozricardo.com/Super-Bowl-Katie-Sowers</guid>

		<description>

	Super Bowl: Katie SowersMicrosoft + NFL


	Microsoft's Super Bowl Spot Ranked 'Most Emotionally Effective'
Adweek
On February 2, 2020, Katie Sowers became the first woman to coach in a Super Bowl. What began as a product partnership between Microsoft and the NFL became an opportunity to tell a much bigger story. 


	The original brief was simple: sell a laptop as part of Microsoft's ongoing NFL partnership. You can watch the original :30 spot here. When the San Francisco 49ers advanced to the Super Bowl, everything changed. Katie's journey deserved more than another football commercial. We created a film that celebrated not just a historic first, but everyone who saw themselves in it.

Directed by Peter Berg.


	The campaign generated more than 1.4 billion impressions and $27 million in earned media, with coverage in outlets including Adweek, TIME, Esquire, Los Angeles Times, The Drum, and sports media across the country. 
More importantly, it helped bring Katie Sowers' historic story to millions.
	
	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2a32367c847b8398912ca8ca8b6eaaf12775cc982c9e76ae142c0a10eae7ea05/katieShot.jpg" data-mid="68174268" border="0"  src="https://freight.cargo.site/w/1000/i/2a32367c847b8398912ca8ca8b6eaaf12775cc982c9e76ae142c0a10eae7ea05/katieShot.jpg" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/7bf346fb84d8def51b90522c4f41ce242267c7fb45fe9fb82436dc2d43ca7f1c/PR21734_CNY_Katie_Sower01_V3.jpg" data-mid="68690157" border="0"  src="https://freight.cargo.site/w/1000/i/7bf346fb84d8def51b90522c4f41ce242267c7fb45fe9fb82436dc2d43ca7f1c/PR21734_CNY_Katie_Sower01_V3.jpg" /&#62;
&#60;img width="1536" height="864" width_o="1536" height_o="864" data-src="https://freight.cargo.site/t/original/i/02e2a7ef8c00ca8b7af3b319dc2caec98211634f49b88ae1304f54824b767cea/mnk200_clean.jpg" data-mid="68690900" border="0"  src="https://freight.cargo.site/w/1000/i/02e2a7ef8c00ca8b7af3b319dc2caec98211634f49b88ae1304f54824b767cea/mnk200_clean.jpg" /&#62;
&#60;img width="1280" height="719" width_o="1280" height_o="719" data-src="https://freight.cargo.site/t/original/i/7adef5f53ce983ede1a9f6e0f3b49bbc40a3654734da9f770230cb1c11e094dc/s3-121319_klink_microsoft_katiesowers_katieplayers_fly_cf038362_rgb--default--1280.jpg" data-mid="68690160" border="0"  src="https://freight.cargo.site/w/1000/i/7adef5f53ce983ede1a9f6e0f3b49bbc40a3654734da9f770230cb1c11e094dc/s3-121319_klink_microsoft_katiesowers_katieplayers_fly_cf038362_rgb--default--1280.jpg" /&#62;
&#60;img width="2388" height="1792" width_o="2388" height_o="1792" data-src="https://freight.cargo.site/t/original/i/167e0d2269370de493b544d9cc179deb2805b17b0cc1850856193f2544e84f7f/121319_KLINK_MICROSOFT_KATIESOWERS_Katie_Players_CF038092.jpg" data-mid="56629545" border="0"  src="https://freight.cargo.site/w/1000/i/167e0d2269370de493b544d9cc179deb2805b17b0cc1850856193f2544e84f7f/121319_KLINK_MICROSOFT_KATIESOWERS_Katie_Players_CF038092.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Bring It to the Surface</title>
				
		<link>https://munozricardo.com/Bring-It-to-the-Surface</link>

		<pubDate>Thu, 14 Nov 2019 02:22:44 +0000</pubDate>

		<dc:creator>Ricardo Munoz</dc:creator>

		<guid isPermaLink="true">https://munozricardo.com/Bring-It-to-the-Surface</guid>

		<description>
	Bring It to the SurfaceMicrosoft Surface

	
	“Floral Sculptor Maurice Harris Creates 
Art Rooted in the Power of Freedom”

—Complex
When you bring things to the surface you uncover ideas and imaginations that may have been hidden or unnoticed. To kick off this campaign we discovered floral sculptor Maurice Harris to bring us through his creative process.


	As part of a hefty media buy, our campaign was in full display on all 22 screens at the Westfield World Trade Center in New York.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9c10f6983c9c90055e1abbc50779b028b2e19349483358bf91273ad97d8613ea/1.jpg" data-mid="67788650" border="0"  src="https://freight.cargo.site/w/1000/i/9c10f6983c9c90055e1abbc50779b028b2e19349483358bf91273ad97d8613ea/1.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fbfa4813507ddf5b248c4b410b7aab073ddae0a4143047b6f2b895c10a7492a0/5.jpg" data-mid="69190707" border="0"  src="https://freight.cargo.site/w/1000/i/fbfa4813507ddf5b248c4b410b7aab073ddae0a4143047b6f2b895c10a7492a0/5.jpg" /&#62;
&#60;img width="1920" height="879" width_o="1920" height_o="879" data-src="https://freight.cargo.site/t/original/i/e9cb386676f7d6273c9d0d120e77a7ca2be481c6e2a4ae430753989d67c3da8a/789c.jpg" data-mid="69190595" border="0"  src="https://freight.cargo.site/w/1000/i/e9cb386676f7d6273c9d0d120e77a7ca2be481c6e2a4ae430753989d67c3da8a/789c.jpg" /&#62;


	“I think that beautiful things allow us to dream, allow us to escape, allow us to hope and aspire towards other things.”

Maurice HarrisFloral Sculptor


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/025b6bba1519aaac9f44e17f3c8c40b7bf6d2b9cab21f44996681a6fd8ce3c4e/maurice-harris-surface-main.jpg" data-mid="67864398" border="0"  src="https://freight.cargo.site/w/1000/i/025b6bba1519aaac9f44e17f3c8c40b7bf6d2b9cab21f44996681a6fd8ce3c4e/maurice-harris-surface-main.jpg" /&#62;
&#60;img width="1920" height="1343" width_o="1920" height_o="1343" data-src="https://freight.cargo.site/t/original/i/fc3907425972b6b9827bee0f43a436ef611f9726acb503a0b83efc31b6a93643/CAMPUS_POPPY_FIELD_TABLE_34_PORT_warm.jpg" data-mid="185070225" border="0"  src="https://freight.cargo.site/w/1000/i/fc3907425972b6b9827bee0f43a436ef611f9726acb503a0b83efc31b6a93643/CAMPUS_POPPY_FIELD_TABLE_34_PORT_warm.jpg" /&#62;
&#60;img width="1920" height="1536" width_o="1920" height_o="1536" data-src="https://freight.cargo.site/t/original/i/a03e865a26c4ec64c10fefd2a2785d6b354c41e5e4695c08a580570f5146119d/AVERY_34.jpg" data-mid="185070223" border="0"  src="https://freight.cargo.site/w/1000/i/a03e865a26c4ec64c10fefd2a2785d6b354c41e5e4695c08a580570f5146119d/AVERY_34.jpg" /&#62;
&#60;img width="1920" height="1536" width_o="1920" height_o="1536" data-src="https://freight.cargo.site/t/original/i/64b8a8db8c2c1494b98a8089f8519ebed4cf9116bed2d09a9e46d1ecc240e96d/POPPY_FIELD_MACRO_FLOWERS_0840.jpg" data-mid="185070342" border="0"  src="https://freight.cargo.site/w/1000/i/64b8a8db8c2c1494b98a8089f8519ebed4cf9116bed2d09a9e46d1ecc240e96d/POPPY_FIELD_MACRO_FLOWERS_0840.jpg" /&#62;
&#60;img width="3000" height="1550" width_o="3000" height_o="1550" data-src="https://freight.cargo.site/t/original/i/3b198ddcd4c84b6743aac4bd5d0bdaa0f4a24aaf2b6a1fbf41856f3aab6b21a2/AVERY_PATAGONIA_BACK_TO_BACK.jpg" data-mid="185070224" border="0"  src="https://freight.cargo.site/w/1000/i/3b198ddcd4c84b6743aac4bd5d0bdaa0f4a24aaf2b6a1fbf41856f3aab6b21a2/AVERY_PATAGONIA_BACK_TO_BACK.jpg" /&#62;
&#60;img width="1532" height="730" width_o="1532" height_o="730" data-src="https://freight.cargo.site/t/original/i/db19d14b85026b26884a589b5b1ca4a721f2c42d855240dbb414c8ba1ed14254/OOH1.jpg" data-mid="69192015" border="0"  src="https://freight.cargo.site/w/1000/i/db19d14b85026b26884a589b5b1ca4a721f2c42d855240dbb414c8ba1ed14254/OOH1.jpg" /&#62;
&#60;img width="719" height="539" width_o="719" height_o="539" data-src="https://freight.cargo.site/t/original/i/b2ea88cf8e506c9487368a26fd1de4174e6bf242303f1340b560b5cda312fcce/OOH2.jpg" data-mid="69192220" border="0"  src="https://freight.cargo.site/w/719/i/b2ea88cf8e506c9487368a26fd1de4174e6bf242303f1340b560b5cda312fcce/OOH2.jpg" /&#62;
&#60;img width="1920" height="1040" width_o="1920" height_o="1040" data-src="https://freight.cargo.site/t/original/i/9f62db0d6a5fcc478de6518887b49a74a73bd0fbfdf57e2f246d76ded12e1b34/INSTALLATION_FAMILY_SCREEN_REPLACE_PORT-v2.jpg" data-mid="185070318" border="0"  src="https://freight.cargo.site/w/1000/i/9f62db0d6a5fcc478de6518887b49a74a73bd0fbfdf57e2f246d76ded12e1b34/INSTALLATION_FAMILY_SCREEN_REPLACE_PORT-v2.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>More Ways  to Be a Team</title>
				
		<link>https://munozricardo.com/More-Ways-to-Be-a-Team</link>

		<pubDate>Fri, 25 Jul 2025 20:43:48 +0000</pubDate>

		<dc:creator>Ricardo Munoz</dc:creator>

		<guid isPermaLink="true">https://munozricardo.com/More-Ways-to-Be-a-Team</guid>

		<description>
	
	
	More Ways 
to Be a TeamMicrosoft Teams


	 As we continue to adjust to working remotely, Microsoft Teams introduced new features to help people stay connected and work together. Through engaging visual metaphors, we see how Teams enables organizations to work together in new ways, and inject the personal connection that people experience when working in the same physical space.


	With animation by Buck, the campaign features 3D animation, illustration, live action, and shows how each of these tools are giving people more ways to be a team.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7bfb8513fa69ffae7bd56803d16de9890521c1b2f2a49548e52e6302b358640e/teams_0012_Layer-1.png" data-mid="236272884" border="0"  src="https://freight.cargo.site/w/1000/i/7bfb8513fa69ffae7bd56803d16de9890521c1b2f2a49548e52e6302b358640e/teams_0012_Layer-1.png" /&#62;
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/d161bef0821e125a6d8cc806806482ac58477aab12bfcf3b23d771d22ec959b0/teams_5.gif" data-mid="236272538" border="0"  src="https://freight.cargo.site/w/800/i/d161bef0821e125a6d8cc806806482ac58477aab12bfcf3b23d771d22ec959b0/teams_5.gif" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d2c9c67624fabea126ace4f69b02b77f0283de9ab948573d8480a145cd124e44/teams_0008_Layer-5.png" data-mid="236272885" border="0"  src="https://freight.cargo.site/w/1000/i/d2c9c67624fabea126ace4f69b02b77f0283de9ab948573d8480a145cd124e44/teams_0008_Layer-5.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9e89417ce284c386770e4ede115e064457e11eacfb751e13bb32a78a485f5647/teams_0004_Layer-9.png" data-mid="236272710" border="0"  src="https://freight.cargo.site/w/1000/i/9e89417ce284c386770e4ede115e064457e11eacfb751e13bb32a78a485f5647/teams_0004_Layer-9.png" /&#62;
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/81ce86b0f158214a48cc1568d0908ea142ef5e3870f280884bf5bdb3e803269c/teams_7.gif" data-mid="236272521" border="0"  src="https://freight.cargo.site/w/800/i/81ce86b0f158214a48cc1568d0908ea142ef5e3870f280884bf5bdb3e803269c/teams_7.gif" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Real People</title>
				
		<link>https://munozricardo.com/Real-People</link>

		<pubDate>Mon, 15 Jul 2019 16:59:39 +0000</pubDate>

		<dc:creator>Ricardo Munoz</dc:creator>

		<guid isPermaLink="true">https://munozricardo.com/Real-People</guid>

		<description>

	Real People
Microsoft Surface
	
	“Microsoft Connects Using Stories from Real People”
Campaign US

People don't connect with technology because of specs. They connect with what technology makes possible. This campaign put remarkable people—not the product—at the center of the story, showing how Surface adapted to different passions, professions, and ambitions. The result was work that felt more human, more relevant, and helped shift perception of the brand.


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	Sweat, Dedication, Cupcakes!
You wouldn’t expect two football players to make a second career out of cupcakes, but that’s exactly what former NFL teammates Brian Orakpo and Michael Griffin have done.
	

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	Adam WilsonAdam turned a lifelong love of robots into a company that is changing how the world sees robots with inclusive designs and an evolving education program.
	
	
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	Courtney QuinnGrowing up, Courtney Quinn didn’t have any role models that looked like her. So she turned her love of colorful fashion into a blog that inspires people to embrace what makes them unique.
	

</description>
		
	</item>
		
		
	<item>
		<title>Brand. Delivered.</title>
				
		<link>https://munozricardo.com/Brand-Delivered</link>

		<pubDate>Mon, 02 Aug 2021 18:59:38 +0000</pubDate>

		<dc:creator>Ricardo Munoz</dc:creator>

		<guid isPermaLink="true">https://munozricardo.com/Brand-Delivered</guid>

		<description>

	Brand. Delivered.Amazon Advertising
	
	 How do you advertise advertising? At first, it can seem meta. Especially if it’s coming from a giant, unexpected brand. That’s why we made the Amazon Advertising debut simple, fun and fresh.


	The digital-by-request global campaign had to be created quickly. It was produced internally over six weeks and vibrantly pulsed through YouTube, WeTransfer’s homepage, social, takeovers, Spotify and billboards across major transportation hubs. Plus, it gave the client a smile as wide as the campaign’s reach across the world.


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&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/5865e0bde2abae3f252f7fa2bd9835a207d01af10771eb6ccbf33a47071e833d/Link_DOOH_1_1_1.gif" data-mid="115292524" border="0"  src="https://freight.cargo.site/w/500/i/5865e0bde2abae3f252f7fa2bd9835a207d01af10771eb6ccbf33a47071e833d/Link_DOOH_1_1_1.gif" /&#62;
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&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/80fd281a625444fe17a2bb0cbb6c490713924352f99c245d8b2bfec78951a884/AMZ_BrandDelivered_AUDIO.gif" data-mid="115229779" border="0"  src="https://freight.cargo.site/w/600/i/80fd281a625444fe17a2bb0cbb6c490713924352f99c245d8b2bfec78951a884/AMZ_BrandDelivered_AUDIO.gif" /&#62;
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&#60;img width="889" height="500" width_o="889" height_o="500" data-src="https://freight.cargo.site/t/original/i/02bd9adea36d61a9781d218fc7cbea3e4805cde3bf362d1c54e49329d27bfc98/amz_wetransfer-2.gif" data-mid="115227416" border="0"  src="https://freight.cargo.site/w/889/i/02bd9adea36d61a9781d218fc7cbea3e4805cde3bf362d1c54e49329d27bfc98/amz_wetransfer-2.gif" /&#62;
&#60;img width="600" height="766" width_o="600" height_o="766" data-src="https://freight.cargo.site/t/original/i/1935f72a04b8da0c1f86b5562aa5e667c3e71737463edbc25209c8f2d9c52aca/Social_video_2_2.gif" data-mid="115219068" border="0"  src="https://freight.cargo.site/w/600/i/1935f72a04b8da0c1f86b5562aa5e667c3e71737463edbc25209c8f2d9c52aca/Social_video_2_2.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/af654a664617f776d00efcbab7357e48a8f3621bf0f89cc268cefbe8458ed751/hudsonYards_1.png" data-mid="115219065" border="0"  src="https://freight.cargo.site/w/1000/i/af654a664617f776d00efcbab7357e48a8f3621bf0f89cc268cefbe8458ed751/hudsonYards_1.png" /&#62;
&#60;img width="600" height="766" width_o="600" height_o="766" data-src="https://freight.cargo.site/t/original/i/adc777703fecaab42e32b8258db289db98e0b18c10087485761cfebab46ece67/Social_video_1_2.gif" data-mid="115219067" border="0"  src="https://freight.cargo.site/w/600/i/adc777703fecaab42e32b8258db289db98e0b18c10087485761cfebab46ece67/Social_video_1_2.gif" /&#62;
&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/e146c1be9461f31d00173648cd27b0abf5ce94eb5775ac7ae8c27ae96c14d770/Amazon---Brand-Delivered-high.gif" data-mid="115219056" border="0"  src="https://freight.cargo.site/w/739/i/e146c1be9461f31d00173648cd27b0abf5ce94eb5775ac7ae8c27ae96c14d770/Amazon---Brand-Delivered-high.gif" /&#62;
&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/f44f2353d754bd113219020ff2e9f06adca3135071688b194f8495197bbd0d4f/Amazon---Brand-Delivered-high.gif" data-mid="115323035" border="0"  src="https://freight.cargo.site/w/739/i/f44f2353d754bd113219020ff2e9f06adca3135071688b194f8495197bbd0d4f/Amazon---Brand-Delivered-high.gif" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Meet Adele</title>
				
		<link>https://munozricardo.com/Meet-Adele</link>

		<pubDate>Tue, 09 Jan 2018 03:19:29 +0000</pubDate>

		<dc:creator>Ricardo Munoz</dc:creator>

		<guid isPermaLink="true">https://munozricardo.com/Meet-Adele</guid>

		<description>


	Meet Adele
Citibank &#124; Citigold
	
	Citigold needed a modern story to appeal to a new generation of wealthy urbanites. So we created Adele. Adele is passionate about her career. She's driven by curiosity and creativity. Most of all, she breaks away from anything traditional. Her story became the jewel in the crown of Citigold's new destination website as she serves as the perfect example of the clients Citigold hopes to attract.


	Director Joe Ball and the Psyop LA crew combine streamlined design, an upscale palette, and clever light-driven transitions to put a human face on the wealth management services available thru Citibank’s Citigold product.


&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/493d44e8bbf000a9284c5943d3196403cc583733f4c34b510b506f0bf5729f11/Screen-Shot-2018-01-09-at-3.54.14-PM-1.png" data-mid="9285713" border="0"  src="https://freight.cargo.site/w/1000/i/493d44e8bbf000a9284c5943d3196403cc583733f4c34b510b506f0bf5729f11/Screen-Shot-2018-01-09-at-3.54.14-PM-1.png" /&#62;
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