Super Bowl: Katie Sowers
Microsoft + NFL
Microsoft's Super Bowl Spot Ranked 'Most Emotionally Effective'
Adweek
On February 2, 2020, Katie Sowers became the first woman to coach in a Super Bowl. What began as a product partnership between Microsoft and the NFL became an opportunity to tell a much bigger story.
Adweek
On February 2, 2020, Katie Sowers became the first woman to coach in a Super Bowl. What began as a product partnership between Microsoft and the NFL became an opportunity to tell a much bigger story.
The original brief was simple: sell a laptop as part of Microsoft's ongoing NFL partnership. You can watch the original :30 spot here.
When the San Francisco 49ers advanced to the Super Bowl, everything changed. Katie's journey deserved more than another football commercial. We created a film that celebrated not just a historic first, but everyone who saw themselves in it.
Directed by Peter Berg.
When the San Francisco 49ers advanced to the Super Bowl, everything changed. Katie's journey deserved more than another football commercial. We created a film that celebrated not just a historic first, but everyone who saw themselves in it.
Directed by Peter Berg.
The campaign generated more than 1.4 billion impressions and $27 million in earned media, with coverage in outlets including Adweek, TIME, Esquire, Los Angeles Times, The Drum, and sports media across the country.
More importantly, it helped bring Katie Sowers' historic story to millions.
More importantly, it helped bring Katie Sowers' historic story to millions.
