Real People
Microsoft Surface
“Microsoft Connects Using Stories from Real People”
Campaign US
People don't connect with technology because of specs. They connect with what technology makes possible. This campaign put remarkable people—not the product—at the center of the story, showing how Surface adapted to different passions, professions, and ambitions. The result was work that felt more human, more relevant, and helped shift perception of the brand.
Campaign US
People don't connect with technology because of specs. They connect with what technology makes possible. This campaign put remarkable people—not the product—at the center of the story, showing how Surface adapted to different passions, professions, and ambitions. The result was work that felt more human, more relevant, and helped shift perception of the brand.
Sweat, Dedication, Cupcakes!
You wouldn’t expect two football players to make a second career out of cupcakes, but that’s exactly what former NFL teammates Brian Orakpo and Michael Griffin have done.
Adam Wilson
Adam turned a lifelong love of robots into a company that is changing how the world sees robots with inclusive designs and an evolving education program.
Courtney Quinn
Growing up, Courtney Quinn didn’t have any role models that looked like her. So she turned her love of colorful fashion into a blog that inspires people to embrace what makes them unique.