Comcast's NBCUniversal Brings in Record Olympic Ad Revenue

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Paris Olympics 2024

Comcast NBCUNiVERSAL

Summer 2024 marked the return of the Games in one of the world’s most iconic cities. Across Comcast NBCUniversal, we delivered the most advanced viewing experience in history—bringing fans closer than ever to the action. With Paris as the stage and full crowds back for the first time since 2018, we celebrated athletes’ stories of grit, joy, and possibility, making the Games not just something to watch, but something to feel.

We partnered up with 72 and Sunny to create a TV spot that is all about JOY. Our team at Comcast Creative Group further enhanced the campaign’s reach through strategic amplification across print, custom content, digital display, and social media.

Let’s Talk About Joy

The journey to Team USA didn’t happen overnight, and we couldn’t miss the chance to showcase these amazing athletes as they chased their dreams. Using dynamic motion graphics, engaging typography, and seamless transitions, we created 16 social videos highlighting their unique stories, achievements, and what brings them joy.

On TikTok, we invited users to join the fun with #JoyOfTheGames and show off their versions of the celebration moves from Team USA’s Grant Holloway, Anastasia Pagonis, and Noah Lyles.

Comcast Live

We were honored to support Comcast’s mission to bring the Olympic & Paralympic Games into millions of homes. The big finale was hosting Team USA at our campus to celebrate the amazing achievements of Paris 2024. Together, we cheered, laughed, and marveled at the incredible feats that define the spirit of the Games.