Parallels by Design
Cadillac XT5
“Why Public School Showed Its Pre-Fall Collection In Dubai”
Fashionista
To position Cadillac as a style reference, we partnered with New York fashion house Public School to launch the XT5 Crossover through an unexpected collaboration. Parallels by Design follows the creation of the first-ever Cadillac XT5 x Public School capsule collection, revealing the shared values of craftsmanship, precision, and design that connect two seemingly different worlds.
Filmed across Detroit, New York, and Dubai.
Fashionista
To position Cadillac as a style reference, we partnered with New York fashion house Public School to launch the XT5 Crossover through an unexpected collaboration. Parallels by Design follows the creation of the first-ever Cadillac XT5 x Public School capsule collection, revealing the shared values of craftsmanship, precision, and design that connect two seemingly different worlds.
Filmed across Detroit, New York, and Dubai.
The journey started when Public School visited the GM Design Center in Detroit, where we divined connections between the two brands' inspirations and creative processes. We then challenged Public School to create a capsule collection inspired by the new XT5 Crossover.
We visited Public School’s studio and witnessed how the collection was developed from initial sketches to final fittings before the collection launched.
The collaboration was announced on Cadillac’s and Public School’s social media accounts.
The Cadillac XT5 Crossover was unveiled in Dubai during Public School's debut international runway show.
