Psyop Crafts Light and Shadow into Citigold: “Adele”

Stash Media

Meet Adele

Citibank - Citigold
Citigold needed a modern story to appeal to a new generation of wealthy urbanites. So we created Adele.

Adele is passionate about her career. She's driven by curiosity and creativity. Most of all, she breaks away from anything traditional. Her story became the jewel in the crown of Citigold's new destination website as she serves as the perfect example of the clients Citigold hopes to attract.

Animation by Psyop.



© 2023 Ricardo Muñoz