Meet Adele
Citibank | Citigold
Citigold needed a modern story to appeal to a new generation of wealthy urbanites. So we created Adele.
Adele is passionate about her career. She's driven by curiosity and creativity. Most of all, she breaks away from anything traditional. Her story became the jewel in the crown of Citigold's new destination website as she serves as the perfect example of the clients Citigold hopes to attract.
Adele is passionate about her career. She's driven by curiosity and creativity. Most of all, she breaks away from anything traditional. Her story became the jewel in the crown of Citigold's new destination website as she serves as the perfect example of the clients Citigold hopes to attract.
Director Joe Ball and the Psyop LA crew combine streamlined design, an upscale palette, and clever light-driven transitions to put a human face on the wealth management services available thru Citibank’s Citigold product.
