Wouldn't It Be Great if Everyone Said What They Meant?
THE CARD THAT MEANS WHAT IT SAYS
Citibank – Double Cash card
In 2016, Citi launched an integrated campaign that established the Double Cash card as a simple, straightforward antidote to the category conventions of fine print and red tape.
By crafting a wealth of immersive digital content to support the TV campaign we were able to make a huge splash while also earning ourselves an Effie. Not bad.
In social, a series of cinemagraphs helped some of the internet’s most common phrases mean what they say literally.
OFFICE MOMENTS #LITERALLY EVERYONE CAN RELATE TO
We also partnered with Buzzfeed to further build our "literal" world. By constructing an office where jargon is taken #Literally, we were able to maintain a fun and pervasive world where everyone means exactly what they say.
Watch the complete series here.
FRONT ROW #LITERALLY
As part of the Citi Concert Series, we created a 360 experience for DNCE's Today Show concert. Google VR headsets were mailed to the first 10,000 fans to RSVP. Each headset featured 1 of 4 band members and enabled fans to see the concert firsthand, because when we say front row, we really mean it.