Wouldn't It Be Great if Everyone Said What They Meant?
The Card That Means What It Says
Citibank – Double Cash card
In 2016, Citi launched an integrated campaign that established the Double Cash card as a simple, straightforward antidote to the category conventions of fine print and red tape.
By crafting a wealth of immersive digital content to support the TV campaign we were able to make a huge splash while also earning ourselves an Effie. Not bad.
By crafting a wealth of immersive digital content to support the TV campaign we were able to make a huge splash while also earning ourselves an Effie. Not bad.
![](https://freight.cargo.site/t/original/i/72d77d5f5055bd1c2496595e6f7dd743fd2563ca99c2df250877307ea86caf13/CANTDEAL.gif)
![](https://freight.cargo.site/t/original/i/1b5d53f8f6391942a028f801b8510c96e67619226cbcd031a1faeef50b3c2279/HOWTOEVEN.gif)
![](https://freight.cargo.site/t/original/i/91b25e565684871db2310a11800d1a268aff0d282779a5f8e77cb9bc1e9f2a35/JELLY.gif)
![](https://freight.cargo.site/t/original/i/1b0ce4955ce0c0b98ed5e07da1346918e15021f32866689780ae8849e2f99a9f/JAM.gif)
![](https://freight.cargo.site/t/original/i/bf9020f6be3ae03616550f5c7df375837b835b59227de661547afe3176e33e1d/WAITING.gif)
![](https://freight.cargo.site/t/original/i/56ac4501711be74493ccfbe0b34276fa0abe54f8a6af31b9a97cfd655972c72e/DEADPHONE.gif)
#Literally
In social, a series of cinemagraphs helped some of the internet’s most common phrases mean what they say literally.
Office Moments
We also partnered with Buzzfeed to create Office Moments #Literally Everyone Can Relate To. By constructing an office where jargon is taken #Literally, we were able to maintain a fun and pervasive world where everyone means exactly what they say.
Watch the complete series here.
![](https://freight.cargo.site/t/original/i/636101303c351fea4dce8d509eede3bb2001577215b337b4f58f1122aa5ce974/dnce-002-tease-today-160826_57bb050c045cb5f9c12192e30a26fd05.jpg)
![](https://freight.cargo.site/t/original/i/7f974859e0c01cd2cda1bf52ad93216886fd789be4ac05547c1e87ca424dad9a/VRviewer.jpg)
Front Row #Literally
As part of the Citi Concert Series, we created a 360 experience for DNCE's Today Show concert. Google VR headsets were mailed to the first 10,000 fans to RSVP. Each headset featured 1 of 4 band members and enabled fans to see the concert firsthand, because when we say front row, we really mean it.
![](https://freight.cargo.site/t/original/i/53744677383381962fdb703a890746b4d284beb1101cdddc0f4399999204feb5/Kiosks-In-Situ-0610_v2.gif)