Comcast's NBCUniversal Brings in Record Olympic Ad Revenue

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Paris Olympics 2024

Comcast NBCUNiVERSAL

Summer 2024 saw the Olympic and Paralympic Games make a comeback with top athletes competing in one of the most beautiful cities in the world. All across Comcast NBCUniversal, we were excited to bring all the incredible action home, with the most technologically advanced viewing experience in history.

With friends and family in the stands for the first time since 2018, Paris hosted the most joyful and inspirational games yet. By sharing the athletes’ stories of dedication as they chased their dreams, we aimed to inspire a sense of possibility – and joy – in everyone watching.

We partnered up with 72 and Sunny to create a TV spot that is all about JOY. Our team at Comcast Creative Group further enhanced the campaign’s reach through strategic amplification across print, custom content, digital display, and social media.

Let’s Talk About Joy

The journey to Team USA didn’t happen overnight, and we couldn’t miss the chance to showcase these amazing athletes as they chased their dreams. Using dynamic motion graphics, engaging typography, and seamless transitions, we created 16 social videos highlighting their unique stories, achievements, and what brings them joy.

On TikTok, we invited users to join the fun with #JoyOfTheGames and show off their versions of the celebration moves from Team USA’s Grant Holloway, Anastasia Pagonis, and Noah Lyles.

Comcast Live

We were honored to support Comcast’s mission to bring the Olympic & Paralympic Games into millions of homes. The big finale was hosting Team USA at our campus to celebrate the amazing achievements of Paris 2024. Together, we cheered, laughed, and marveled at the incredible feats that define the spirit of the Games.