AI, Directed
This section explores how I use AI across strategy, storytelling, visual systems, and production—not to replace creativity, but to expand it. Some projects were built in hours. Others are ongoing experiments as the tools evolve and I evolve with them.
The tools change every month. Taste and judgment still matter most.
The tools change every month. Taste and judgment still matter most.
90s Memory Remix
A quick experiment in nostalgia and AI storytelling: taking a single still image and turning it into a cinematic 90s toy fantasy. Starting from a photograph by Joe Elgar, I expanded and rebuilt the scene through inpainting, outpainting, camera shifts, and sequential image generation—eventually bringing my favorite shelled hero to life. Built in under two hours through rapid iteration and prompt-driven filmmaking workflows.
Building a Brand World
A brand world built from a single idea. Using AI as part of the creative process, this project explores how prompts, references, and multiple image models can shape a cohesive visual system spanning hero imagery, product photography, lifestyle moments, and graphic assets. The result is a consistent, elevated brand language that feels intentional rather than generated.
Concept exploration completed in 2.5 hours using a multi-model AI workflow.
Concept exploration completed in 2.5 hours using a multi-model AI workflow.
In Progress
90s Memory Remix Pt. II
A more ambitious continuation of the original experiment—pushing consistency, shot design, worldbuilding, and AI-assisted filmmaking into a larger narrative system.
Philly in 100 Words
An ongoing cultural storytelling project exploring how local voices, micro-documentaries, and AI workflows can build a new kind of civic narrative platform.
Creative Briefs
A speculative brand launch built entirely through AI-assisted workflows, from strategy and naming to visual identity and campaign development.
More experiments, breakdowns, and beautifully strange workflows coming soon.
A more ambitious continuation of the original experiment—pushing consistency, shot design, worldbuilding, and AI-assisted filmmaking into a larger narrative system.
Philly in 100 Words
An ongoing cultural storytelling project exploring how local voices, micro-documentaries, and AI workflows can build a new kind of civic narrative platform.
Creative Briefs
A speculative brand launch built entirely through AI-assisted workflows, from strategy and naming to visual identity and campaign development.
More experiments, breakdowns, and beautifully strange workflows coming soon.